JOB BAND: D
CONTRACT TYPE: Fixed-term Contract/Attachment Full-time (6 months Parental leave cover)
DEPARTMENT: Scotland Brand
LOCATION: Pacific Quay Glasgow (Hybrid 2 days per week in Glasgow)
PROPOSED SALARY RANGE: 47000 - 55000 depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.
Lead BBC Scotlands social media team managing our flagship brand accounts across YouTube TikTok Instagram Facebook and X. Youll be responsible for and deliver audience-first social strategies and high-impact campaigns using short mid and long-form video content to drive engagement and across BBC Scotlands diverse content portfolio including drama comedy factual entertainment current affairs and sport youll oversee the creation scheduling and publishing of promotional content across digital platforms. Recent campaigns include Dinosaur TRNSMT Murder Trial and The Agency: to the Head of Social & Digital youll collaborate with internal teams production partners and talent to deliver industry-leading social campaigns.
Were looking for a highly organised collaborative social media professional with experience leading teams and managing major brand accounts.
WHY JOIN THE TEAM
This is an exciting opportunity to lead innovation in our social strategy and work across BBC Scotlands presence on social media with our slate including programmes such as TRNSMT Rebus Murder Case Dinosaur and Only Child alongside innovative new commissions for platforms such as YouTube. Youll work with partners across the business and be directly involved in shaping BBC Scotlands strategy on social platforms on a day-to-day basis. Were a creative energetic and strategic team with audiences at the heart of everything we do. We are focused on delivering compelling campaigns for BBC content that connects with audiences in Scotland across the UK.
YOUR KEY RESPONSIBILITIES AND IMPACT:
Responsible for day-to-day line management of team creating content for and running social accounts.
Acting as editorial lead for our accounts making complex editorial decisions and referring to Head of Social or Editorial Policy as required.
Leading on social strategy that puts the audience first.
Developing relationships across the business to drive forward new initiatives and influence strategic thinking at all levels.
Advising on best practice and the latest advances to inform creative and publishing teams.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
Experience leading major brand accounts and managing the teams behind them - developing and delivering social media strategies influencing the creation of content and managing communities.
In-depth understanding of BBC Scotland its output and purpose alongside a deep and passionate knowledge of Scottish culture.
Extensive editorial guidelines experience and understanding of reputation management for large brand accounts including dealing with complex editorial issues.
Strong interpersonal skills with the ability to build relationships across teams. Able to manage self and others within a complex matrix structure with shared responsibilities.
Ability to transform audience needs/behaviours business requirements and platform analytics into strategic thinking.
If you can bring some of these skills and experiences along with transferable strengths wed love to hear from you and encourage you to apply.
Required Experience:
IC
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