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We Are Fr Group
Marketing & Web AnalystWe Are Fr Group • Manchester, Greater Manchester, UK
Marketing & Web Analyst

Marketing & Web Analyst

We Are Fr Group • Manchester, Greater Manchester, UK
21 days ago
Job type
  • Full-time
Job description

Web Marketing Analyst – App, Digital & Customer

We're working with a data driven insurance business to hire a Web Marketing Analyst – App, Digital & Customer. This is a key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth.The role sits across performance marketing, attribution, and back-end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business. Marketing performance data currently sits across multiple platforms and touchpoints, this role will bring that together into a single, trusted view, enabling better decisions around channel investment, acquisition, customer value and retention. You'll act as the go-to person for marketing analytics, working closely with marketing, data and commercial teams.

The key areas covered:

  • Digital performance (GA4, GTM – across web, app and paid channels)
  • Attribution (cross-platform measurement – AppsFlyer / Firebase nice to have)
  • Data & reporting (Power BI, SQL)

What's in it for you?

  • Up to £75K DOE
  • Remote + flexible working (1 day/month in office)
  • Training and development budget
  • 28 days holiday + bank holidays
  • Pension
  • Social incentives + more

Role & Responsibilities:

  • Owning web and performance ana...
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Marketing & Web Analyst • Manchester, Greater Manchester, UK

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