Commercial Sales and Marketing Manager

Commercial
Sales & Marketing Manager (Senior Management Team)

Scarlet,
Bedruthan & Create Cornwall

Location: Mawgan Porth, Cornwall (site-based)

Hours: Full-time, 40 hours over 5 days
(Part-time considered – minimum 32 hours). Includes one weekend day.

Salary: To be discussed at interview, depending
on experience

About the
Role

We're looking
for an experienced, commercially astute Commercial Sales & Marketing
Manager to join the Senior Management Team at Red Hotels.

This is a
senior appointment for someone with a proven track record of driving commercial
performance within hospitality, hotels, leisure or premium lifestyle
businesses.

Reporting
jointly to the Head of Marketing & Systems and the Head of Operations –
Sales, you'll lead the commercial planning process across Scarlet, Bedruthan
and Create Cornwall, helping shape business strategy, identify opportunities
for growth and ensure our marketing, sales and operational activity work
together to maximise revenue and profitability.

This role connects
marketing, revenue and operations, using commercial insight to improve performance
across rooms, spa, food & beverage and the wider guest journey.

You’ll work
closely with the marketing and operational teams so campaigns, sales activity
and on-the-floor opportunities are aligned with trading conditions and business
priorities.

As a member of
the Senior Management Team, you'll work collaboratively with department heads
to influence decision-making, contribute to business planning and help embed
commercial thinking throughout the organisation.

It’s a visible,
hands-on role for someone confident analysing data, presenting recommendations and
coaching teams to improve commercial performance.

What You'll
Be Doing

Commercial
Planning, Revenue Insight & Campaign Management

·
Lead
rolling commercial forecasts across rooms, spa and food & beverage, using
trading insight to identify risks, opportunities and priorities.

·
Translate
commercial objectives into clear marketing and sales plans, ensuring campaigns
respond to booking pace, guest behaviour and business needs.

·
Analyse
occupancy, spend patterns, conversion and campaign performance, reporting
insight and recommendations to senior colleagues.

·
Work
with operational teams to develop plans that improve occupancy, guest spend,
profitability and return on investment.

·
Identify
commercial opportunities through products, packages, partnerships and guest
experiences that generate incremental revenue.

·
Manage
campaign timelines, budgets and priorities so activity is delivered on time and
to a high standard.

Sales
Culture & Commercial Development

·
Champion
a proactive sales culture across the business, helping teams understand how
their contribution supports commercial success.

·
Spend
time with operational departments to understand guest behaviour and identify
opportunities to improve conversion and spend.

·
Work
with managers across rooms, spa, food & beverage and retail to embed
practical sales opportunities into the guest journey.

·
Support
training activity that builds product knowledge, confidence and commercial
awareness across operational teams.

Senior
Management Team Responsibilities

As a member of
the Senior Management Team, you'll also:

·
Contribute
to commercial strategy, business planning and long-term priorities.

·
Present
insight, forecasts and recommendations that support confident decision-making.

·
Work
collaboratively with department heads to improve profitability, efficiency and
guest experience.

Team
Leadership

·
Lead,
support and develop the Marketing team, keeping priorities focused and
commercially aligned.

·
Manage
workloads, resources, one-to-ones, performance reviews and team meetings.

·
Create
a positive, collaborative environment that encourages creativity,
accountability and continuous improvement.

About You

You're an
experienced commercial professional who understands how successful hospitality
businesses grow.

You know how to
turn insight into practical action, balancing marketing, revenue, sales and
operations to deliver measurable results.

You’re
confident influencing senior managers, building strong relationships and
helping teams spot opportunities to improve guest experience, conversion and
revenue.

You're
naturally analytical but equally people-focused, able to coach others,
challenge constructively and bring teams together around shared commercial
goals.

You’ve already
operated at a senior commercial level and are ready to make a meaningful impact
within an ambitious independent hospitality business.

You'll Bring

·
At
least five years’ experience in a senior commercial, sales, marketing or
revenue management role, ideally within hotels, hospitality, leisure, tourism
or another premium customer-focused business.

·
A
strong track record of improving commercial performance, growing revenue and
using forecasts, budgets and performance insight to inform clear action.

·
Confidence
working across multiple revenue streams, including accommodation, food &
beverage, spa, retail and ancillary spend.

·
Experience
leading integrated commercial, sales and marketing activity, with the ability
to turn insight into campaigns, priorities and measurable results.

·
The
ability to influence senior stakeholders, contribute to business strategy and
challenge constructively as part of a Senior Management Team.

·
A
hands-on, people-focused leadership style, with experience coaching teams,
building commercial awareness and developing high-performing colleagues.

·
Excellent
analytical, communication, organisational and project management skills, with
confidence presenting recommendations to senior colleagues.

·
Desirable
experience includes multi-site hospitality, PMS, CRM or revenue management
systems, GA4, digital marketing analytics and commercial reporting.

Why Join Us?

This is an
exciting opportunity to play a central role in shaping the commercial success
of one of Cornwall's most distinctive hospitality groups.

Working across
Scarlet, Bedruthan and Create Cornwall, you'll influence marketing, revenue,
operations and guest experience while helping build a stronger commercial
culture across the business.

As part of the
Senior Management Team, you’ll have genuine influence over business priorities
and commercial performance.

Please note: This is a senior appointment for someone
with substantial commercial experience and a proven track record in hospitality
or a comparable customer-focused industry.

We're a
family-owned, independent Cornish business with people, place and purpose at
our heart.

You'll receive:

• A competitive annual salary, depending on experience, plus tips. Salary to be discussed at interview.


• A 40-hour contract over five days
  (part-time considered, minimum 32 hours).


• A permanent contract with learning,
  development and progression opportunities.


• 28 days' holiday, plus an extra
  day's holiday for each year of service up to five years.


• 40% off food and drink, plus team
  discounts across hotel services.


• Healthcare plan, wellbeing support,
  local discounts, free parking, temporary team accommodation, team socials
  and events.

This isn't
simply a job, it's the place you want to be.

AGENCIES: We are not working with recruitment
agencies on this role. Any unsolicited CVs will be treated as direct
applications and agency fees will not be payable.