Store Manager

This is GO Outdoors. Made for Exploring. Built for Everyone.

At GO Outdoors, our purpose is simple: to inspire and equip everyone for life outdoors. From hikers to cyclists, cold-water dippers to weekend campers, we believe the outdoors should be for all - and we’re here to make it accessible with trusted kit and unbeatable value.

We’re passionate, practical, and people‑focused. Our values - welcoming, responsible, authentic, and innovative - guide everything we do as we help the nation discover the joy of being out there. If you’re driven to empower every kind of adventurer and make the outdoors accessible to all, you’ll feel right at home with us.

This is your moment. This is GO Outdoors. Are you in?

Role Overview

As a Store Manager at GO Outdoors, you take full ownership of your store’s performance, culture, and daily execution. You lead from the front — setting expectations, inspiring your team, and driving strong commercial results through confident decision-making and a deep understanding of the GO Outdoors customer.

You create a high-energy environment where colleagues develop, standards remain consistently high, and customers receive a great in-store experience. This role is all about decisive leadership, strong commercial awareness, and the ability to elevate your team so the store delivers excellent results every single day.

Key Responsibilities

• Lead the store with energy, visibility, and confidence — driving strong performance across sales, service, and operational execution.• Inspire and motivate the team on the shop floor, creating a high-impact GO Outdoors experience that converts customer demand into commercial success.• Use real-time performance insights and trading trends to make quick, commercial decisions that elevate store results and maximise every opportunity.• Maintain GO Outdoors’ high operational and visual standards — ensuring product availability, clear merchandising, and a safe, compliant environment.• Develop and grow talent within the store, providing coaching, structured feedback, and clear progression pathways to build future leaders.

Skills & Experience Required

• Proven experience in retail management with the ability to lead and motivate teams in a fast-moving, high-energy environment.• Dynamic, confident leader who can drive a performance-focused culture and inspire colleagues at every level.• Commercially sharp with strong capability in interpreting performance data, product trends, and customer behaviour.• Excellent communication and interpersonal skills, supporting strong teamwork, engagement, and professional customer interactions.• Demonstrated success in delivering strong sales results and maintaining high operational standards.

Desirable Attributes

• Passionate about retail and the outdoors, with a strong connection to the GO Outdoors brand.• Proactive, solution-driven leader who thrives in a fast-paced, evolving retail environment.• Hands-on and highly visible on the shop floor, leading by example across all areas of the store.• Resilient, adaptable, and composed during busy trading periods and peak seasons.

What We Offer

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues — regardless of background, identity, or lived experience — can thrive and contribute meaningfully.

As part of our successful and continually evolving company, you’ll be encouraged to embrace our core priorities: putting people first, staying connected to our customers, and delivering operational excellence. We are always exploring new opportunities for growth and welcome individuals who are passionate about making a positive impact every day.

We know our employees work tirelessly to make GO Outdoors the success it is today and, in return, we offer some great benefits:· Incremental Holiday Allowance· Staff Discount on qualifying purchases across Group retail stores and online· Exclusive Colleague Bike Discount scheme· Discounted Gym membership· Personal development opportunities to learn and develop at work· Access to Apprenticeships and accredited qualifications