Senior Creative Lead

Senior Creative Lead - Charles & Ivy Join a growing premium lifestyle brand and bring your creative flair to performance advertising, campaign content and print and digital storytelling. About Charles & Ivy Charles & Ivy is the UKs leading composite fencing and decorative screens brand. Our products are weatherproof, UV and mould resistant, low maintenance and backed by a long warranty. Based in Manchester, we run our own delivery fleet. Our aesthetic is modern yet timeless. Were looking for a talented designer to help evolve our visual identity. The Role This role reports into the Head of Performance Marketing and Head of Marketing and focuses on creative execution across paid media, social, print and digital touch points. Youll work closely with the performance marketing team, social media, merchandising and web to produce assets that drive attention, engagement and sales. Youll also contribute to brand development and campaign ideation. This is a hands-on design role ideal for a senior creative ready to step into more ownership and collaboration. Youll work alongside a Creative Content Assistant, supporting their development without formal line management. Key Responsibilities * Design and produce static, motion and video assets for paid media (Meta, Google, TikTok, LinkedIn). * Collaborate with performance marketing to interpret data and test new angles. * Partner with the social and merchandising teams to build assets for stories, feeds and site. * Develop and oversee delivery of campaign content including seasonal brand videos for CTV, paid social and YouTube, photography briefs, content for website, and print materials including brochures and flyers. * Handle internal design requests from across the business, including installation guides, POS, emails and how-to videos. * Work with generative AI platforms (i.e. OpenArt) and engage with AI workflows to optimise creative output and create assets at scale. * Manage creative team workflow to ensure a timely delivery of assets, working with a range of internal and external stakeholders to manage expectations and deadlines. * Oversee the creative delivery of all CRM output, providing creative direction through to sign off. * Lead the relationship with partner agencies from a creative standpoint, providing steer, weekly updates and engaging with PCAs and performance reports. * Develop engaging, platform specific copy for all paid channels including Meta, YouTube and Google. * Manage and mentor our creative content assistant to maintain high design standards. * Maintain and evolve brand guidelines and visual identity. * Support content planning and creative concepting for photoshoots. * Stay up to date on platform specs and creative best practice. * Provide weekly creative status reports to management, and contribute to the monthly board report from a creative POV. Experience & Requirements * 5+ years experience in digital or brand design. * Strong portfolio with examples of paid social, e-commerce, and campaign creative. * Proficient in Adobe Creative Suite, Figma and video editing tools. * Proficient using AI creative workflows and generative AI software. * Experience maintaining and evolving brand guidelines and tone of voice. * Experience working with paid media teams or fast-paced performance environments. * Strong attention to detail and ability to manage multiple briefs. * Ideally experience managing junior creatives. * Comfortable collaborating with teams across social, merchandising and performance. Who You Are A creative, proactive, and solutions-focused thinker who thrives across formats and platforms, embraces feedback and iteration, is passionate about visual storytelling and consumer behavior, and is eager to grow into a broader creative leadership role. What We Offer * A role with autonomy and clear development path. * Collaborative team with strong in-house creative and marketing capability. * Hybrid working from our Manchester HQ. * Staff discount. Location Manchester (Middleton) with hybrid working. Salary Dependent on experience. J-18808-Ljbffr