Brand Marketing Lead – ICO Region

Responsibilities * Serve as the ICO regional expert for Emblaveo & Zavicefta, leading integrated brand strategy and execution while maintaining the distinct positioning and clinical utility of each product. * Chair the regional governance table with country teams, Customer Content Managers (CCM) and enabling functions; orchestrate alignment on both individual product strategies and portfolio-level initiatives. * Keep Area Commercial Leads (ACLs) and country teams aligned on regional strategy, product differentiation, and co-marketing opportunities. * Lead market research and competitive insight generation to inform planning and identify multi drug-resistant antibacterial market opportunities, treatment patterns, and customer needs. * Develop and execute regional strategic and tactical brand plans—both product-specific and portfolio-integrated—aligned with cross-functional and local market needs. * Support CCM to drive omnichannel content creation and adaptation with CoLab and external agencies; track country-level engagement and reach metrics to continuously refine strategy and maximize portfolio impact. * Oversee global product supply management and allocations in collaboration with cross-functional team (PGS, CPM, etc.). * Chair JDC/JCC committee in collaboration with North America license holder & partner. * Identify and scale best practices across both brands to optimize competitive positioning and market impact; champion cross-product learning and synergy opportunities. * Lead the co-positioning strategy with country commercial teams, ensuring that Emblaveo and Zavicefta are positioned as complementary solutions within the multi drug-resistant antibacterial treatment paradigm. * Track and report brand performance for both Emblaveo and Zavicefta across ICO using financial and non-financial KPIs; maintain visibility on portfolio-level performance drivers. * Co-lead LRF, LE/OP, and monthly performance processes with the Commercial Lead; provide actionable insights on product dynamics, competitive threats, and market opportunities. * Identify emerging market opportunities and contribute to strategic scenario modeling for both individual products and the combined portfolio. * Provide mid- and long-term brand outlooks and develop growth plans that inform investment decisions, tactical planning, and resource allocation across the multi drug-resistant antibacterials portfolio. * Lead internal brand communications for both products, including training materials, market updates, and expert sessions that enhance field team capability and market understanding. * Promote continuous learning, best practice sharing and tactical workshops; foster a collaborative environment where product teams and country organizations share insights and innovations. * Build and maintain strong relationships with key stakeholders—including Sebastien Martel (Commercial Lead), country brand teams, external agency partner representatives, and cross-functional partners—to ensure alignment and support. Requirements * Bachelors degree required; advanced scientific degree (M.Sc., Ph.D.) in microbiology, infectious diseases, pharmacology, or related field, or MBA preferred. * Extensive marketing experience in anti-infectives, multi drug-resistant antibacterials, or hospital/specialty care product management; demonstrated expertise in complex, multi-indication portfolio management preferred. * Proven success in global or regional marketing roles with strong financial acumen and experience managing P&L accountability. * Local market experience preferred. * Experience working across countries and cultures in matrix environments; demonstrated ability to influence and lead without direct authority. * Strong interpersonal, communication, and presentation skills; ability to engage effectively with clinical, commercial, and commercial partner stakeholders. * Advanced experience in portfolio management, brand strategy, and competitive positioning; demonstrated capability in managing multiple products and strategic initiatives concurrently. * Demonstrated fluency in AI-driven tools and approaches, with an innovative and pioneering mindset. * Experience leveraging solutions (e.g., Copilot, Copilot Agents, Claude, GenAI) is required. J-18808-Ljbffr