Marketing Conversion Officer

Job Description

The Role

We are looking for an enthusiastic and organised individual to join our Marketing Conversion team. The Marketing Conversion Officer will play a key role in developing and delivering marketing conversion and scholarship campaigns that support prospective students throughout their journey from application to enrolment. Working within the Marketing Conversion team, which is responsible for nurturing applicants through personalised communications across multiple platforms, the post holder will lead and contribute to a range of projects across both digital and traditional marketing channels. The role supports undergraduate and postgraduate recruitment across UK and international markets, helping to deliver engaging, timely and effective communications that encourage student enrolment.

This post can be a remote working post – you can choose to work fully remote (you can also choose to work from the office or hybrid). Please note that there will be a requirement for the post holder to attend occasional Aberystwyth University events and staff meetings on campus (e.g. Applicant Events, Clearing).

Appointments are normally made within 4 - 8 weeks of the closing date.

What you’ll do

This job description is subject to review and amendment in the light of the changing needs of the University, to provide appropriate development opportunities and/or the addition of any other reasonable duties.

• To help develop and lead on marketing plans for key conversion campaigns, for undergraduate and postgraduate audiences in the UK and internationally
• To lead on delivery of conversion campaigns and projects against a set budget and to meet key performance indicators (KPIs) provided by the Head of Marketing Conversion, reporting campaign progress to the Marketing Conversion Manager at regular intervals
• To track, monitor and analyse campaign progress and effectiveness, producing reports and recommendations to the Marketing Conversion Manager and Head of Marketing Conversion at the end of each campaign
• To develop innovative, creative and competitive conversion campaigns that combine digital and traditional marketing channels, helping the University stand out in the higher education marketplace and maximise recruitment and market share
• To develop strong relationships with staff across academic and professional service departments throughout the University
• To develop and manage relationships with third-party companies (such as Gecko, The Student Room, Unibuddy)
• To develop and deliver online engagement activities for applicants that meet key performance indicators
• To write content for and oversee the production of marketing collateral
• To research, write and edit across appropriate marketing communication channels (website, social media, and online platforms) to promote the University’s work to regional, national, and international applicants
• To lead on essential CRM activities using established procedures, including reporting, analysing routine data, updating email templates and creating customer journeys
• To promote the consistent application of the University’s style and brand guidelines across all marketing collateral
• To represent the University at events including, but not exclusively, Applicant Visiting Days, Open Days, UCAS conventions
• Undertake other duties as assigned by your line manager, commensurate with the role's grade.
• To undertake health and safety duties and responsibilities appropriate to the post
• To be committed to the University’s Equal Opportunities and Diversity Policy, together with an understanding of how it operates within the responsibilities of the post
• To be committed to your own development and that of your staff through the effective use of the University’s Effective Contribution Scheme
• Any other reasonable duties requested
• Engage in university-level projects and initiatives as directed, and undertake any additional duties commensurate with the role, as assigned by the line manager.
• Demonstrate flexibility by supporting colleagues during periods of high demand, including attendance at key university events such as open days and graduation ceremonies which may include weekend work.
• Promote equality of opportunity, and to support and uphold the University's commitment to diversity and inclusion in all aspects of your work.
• To support the university strategy and underlining plans, engage in continuous personal and professional development in line with the demands of the role, including undertaking relevant training and development activities to develop yourself and support the development of others.
• Fulfil health and safety responsibilities appropriate to the role, while actively promoting the personal health, safety, and wellbeing of staff and students as a member of the Aberystwyth community. Additionally, support the University’s commitment to environmental sustainability through responsible practices and engagement.

The above does not represent an exhaustive list of duties associated with this role.

Who you are – Qualifications, Experience, Knowledge and Skills required

Essential

• Educated to degree level or equivalent
• Experience of working in a marketing and/or communications role, with experience across the full marketing mix
• Excellent understanding of a range of marketing channels and how they can be used effectively to achieve campaign goals
• Experience using CRM and email marketing platforms to support marketing activity and customer engagement
• Experience successfully managing multiple marketing campaigns simultaneously and meeting campaign objectives
• Experience of using insights to inform campaign planning and decision-making
• Experience producing campaign analysis reports and making evidence-based recommendations for future activity / campaigns
• Knowledge and understanding of the higher education sector
• Excellent knowledge of standard IT packages and the ability to adapt to using a range of systems
• 10. Highly developed written and oral communication skills
• 11. Excellent project management skills
• 12. Budget management skills
• 13. Excellent collaboration and problem-solving skills and the ability to work on a variety of projects across teams
• 14. A willingness and ability to work flexibly: some weekend and evening work will be required
• 15. Oral (spoken) and Written Welsh Level C1*

Desirable

16. Professional Marketing or PR related qualification

17. Experience of working in a higher education environment

18. Oral (spoken) and Written Welsh Level C2*

*More information on Welsh Language Levels can be found at:

How to apply

To promote a flexible workforce, the University will consider applications from individuals seeking full time, part time, job share, or term time only working arrangements.

Applications for this role must be made through jobs.aber.ac.uk. You are welcome to apply for any vacancy in Welsh or English and any application submitted will be treated equally.

Benefits

• Flexible working policy
• Hybrid Working
• 36.5 – hour week for full-time roles
• Generous leave entitlements – 27 days annual leave plus bank holidays and university closed days
• Commitment to Professional Development
• Enhanced contribution to our workplace pension schemes
• Staff recognition and reward schemes
• Opportunity to learn the Welsh language for free
• Staff relocation bursary
• Maternity, Paternity, Parental and Adoption Leave
• Staff discount for gym facilities, hospitality, and retail on campus.

Please keep reading

Aberystwyth University generally supports hybrid working, allowing a mix of office-based and remote working for suitable roles to enhance flexibility and productivity. Job descriptions typically detail a primary work location alongside opportunities for flexible, remote, or home-based work, subject to service needs and manager approval.

We welcome applicants from all backgrounds and communities and, those that are currently underrepresented in our workforce. This includes but is not limited to Black, Asian and Minority Ethnic candidates, candidates with disabilities, and female candidates.

We are a Bilingual Institution which complies with the Welsh Language Standards and is committed to Equal Opportunities. You are welcome to apply for any vacancy in Welsh or English and any application submitted will be treated equally.

Employment Visa

Under the UK Government’s points-based system scheme, this role does not meet the criteria to be sponsored by Aberystwyth University (AU) for a Skilled Worker Route (SWR) application.