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Marketing
Manager
Location: Cheltenham (min. 3 days a week)
Reporting to: Director of Food and Marketing
Contract Type: Full Time
Role Purpose:
To lead the marketing function, delivering creative,
cohesive, and impactful marketing across all channels. The gatekeeper of the
SOHO Coffee brand, shaping and evolving it to create memorable experiences for
our customers across every touchpoint, whilst ensuring all departments stay
true to the brand identity.
Use data and insights to commercially drive campaigns and
marketing initiatives that connect with our audience, strengthen the brand, and
drive business growth.
The Marketing Manager leads and develops the marketing
function with the planning, execution, and optimisation of marketing strategies
to drive brand awareness, customer engagement, and therefore growing sales.
This role oversees multi‑channel campaigns, manages key marketing projects, and
collaborates closely with sales, product, and leadership teams to ensure
consistent brand positioning and effective market penetration.
Brand & Creative
- Gatekeeper
for the SOHO brand, ensuring consistency across all channels and
touchpoints.
- Guide
creative direction and develop creative briefs for campaigns and content.
- Accountable
for content creation on websites, POS, socials, and other marketing
materials.
- Manage
relationships with external agencies and partners, ensuring deliverables
align with brand standards, campaign objectives, and timelines.
Team Leadership & Management
- Lead,
manage, and develop a high performing marketing team
Strategy & Planning
- Develop
overall marketing plan and campaign strategy.
- Conduct
market research and gather customer insights to inform strategy.
- Monitor
and evaluate marketing performance and optimize initiatives accordingly.
Campaign & Project Management
- Plan,
manage, and execute marketing campaigns across all channels.
- Oversee
projects to ensure timely delivery and alignment with brand standards.
- Contribute
to product development with marketing insights and customer feedback.
Loyalty & Charity Programs
- Own
and manage the loyalty program, ensuring it drives customer engagement and
retention.
Analysis & Budget
- Track
and analyse the effectiveness of marketing initiatives.
- Manage
the marketing budget and allocate resources effectively.
Stakeholder Collaboration
- Act
as the main point of contact for senior leadership on marketing matters.
- Collaborate
with operations, product, finance, and other functions to align marketing
with overall business strategy.
Required Qualifications and Experience
·
Minimum 5
years’ experience in marketing, ideally within a restaurant group, retail or
foodservice environment
·
Customer
experience knowledge
·
Crisis management
and brand reputation handling
·
Experience
managing multi‑site operations and distributor relationships
Skills and Competencies
·
Clear communication and strong collaboration
skills
·
Strategic & commercial thinking, with
experience managing budgets
·
Strong sense of brand positioning and storytelling
·
Ability to guide creative direction across multiple
campaigns simultaneously
·
Ensures consistent messaging across all channels
·
Balancing creativity with commercial impact
·
Broad knowledge of & experience in Social
media marketing, Paid advertising (PPC, display), Email marketing, Content
strategy as well as a strong understanding of how to build a multi-channel
marketing mix
·
Willingness and ability to test, learn and pivot
quickly
·
Proactive and solutions-focused mindset
·
Stores and customers first mentality