General Store Manager - Birmingham

You’ll work closely with your Operations Manager and department managers to deliver consistent standards, drive productivity, and ensure our store is always ready for customers.

Whether it’s improving delivery flow, stock routines, or compliance, you’ll be the driving force behind achieving consistent operational excellence.

As a General Store Manager, you lead with heart as well as results.

You build self-esteem by recognising effort, attitude, and growth, creating an environment where people feel valued, trusted, and motivated to step up.

You listen with empathy, respond with care, and create space for open, respectful conversations on the shop floor and beyond. You’re transparent in your decisions, clearly sharing the “why” and inviting your team to solve challenges together.

You support your team without taking over—coaching through questions, encouraging ownership, and celebrating initiative.

You believe great stores are built by empowered people and creating a culture of always serving with heart and pride, driving the stores selling agenda with healthy competition across the trading floor by bringing the “Asdaness” to work every day. *What qualities you’ll need : * * *Execution and result-focused* : You’re passionate about getting things done right, first time, every time displaying resilience, focus and passion for the business and holding your managers to account. * *Commercial awareness* : You understand how availability, waste, and shrink impact performance—and you know how to improve them, planning the shrink strategy and agenda to be delivered by the team as well as acting on opportunity with clear actions.

Ensure POS one best way is followed across the store delivering strong value message for our customers. * *Coaching and Leadership* : Coach and support your leadership team on delivering brilliant shopfloor standards and develop our future talent by engaging and coaching your team to constantly improve routine and process whilst creating a culture of serving our customers with personality, heart and pride, and get one more item in every basket. * *Organised and efficient* : You thrive in a fast-paced environment and know how to prioritise and delegate effectively to ensure promotional activity is landed to brief and on time by the team. * *Collaborative* : You will promote collation between departments to ensure operational excellence and a seamless customer experience is always delivered consistently across the Superstore / centre. * *Data-driven* : You use insight to make informed decisions and drive operational improvements, lead the shrink agenda by driving standards and ensure the store remains legal and complaint for customer and colleagues *What you’ll bring : * * Experience as General Store Manager or Operations Manager leading diverse teams in a large-format retail environment with energy and pace.

• Strong operational knowledge across food and non-food departments with a track record of achieving consistent operational excellence. * A track record of improving availability, reducing waste, and managing shrink. * Proven record of developing large teams and managing change through leadership and building resilience. * Experience managing complex ER cases and confidence in understanding HR policies and processes. * Strong organisational skills and exceeding customer service. Are you ready to take the lead and be driving force behind one of our Superstore / centres? Apply today and find your everything at Asda. *Everything you'll love* You will get an excellent benefits package including : * Discretionary company bonus * £8,000 car allowance * Company pension up to 7% matched * 15% colleague discount in store and online.
• Free access to wellbeing services such as Stream, 24 / 7 virtual GP, counselling, health and dental cash plans and a 24 / 7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated * Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day.

Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves