Senior Paid Social Specialist

Function: Performance Marketing | Paid Media | Paid Social Reports to: Head of Growth Location: Hybrid (UK-based), with optional access to our London office About Soar Group The Soar Group is a UK performance agency group comprising three specialist agencies. With over £100M+ in yearly ad spend under management and a team of 130+, we work with 7-9 figure DTC and e-commerce brands across Meta, TikTok, and Google. We were nominated for Metas Creative Diversity Award 2025 and were named the UKs #1 independent Meta agency group by Meta. Our creative department is the groups biggest growth lever - and this role sits right at the heart of it. Our values: Extreme Ownership. Radical Curiosity. Kind Candour. Outcome Obsessed. The Opportunity Were hiring a Senior Paid Social Specialist to run and scale paid media performance for a portfolio of ambitious e-commerce brands. This is a hands-on, execution-led role for someone who lives inside Meta and TikTok Ads Manager, knows exactly why an account is winning or losing, and can move fast to fix it. Youll take full ownership of campaign performance across your accounts - structure, targeting, budget deployment, creative testing, and optimisation - while working closely with Growth Executives and creative teams to keep testing velocity high. Youre the specialist clients trust because you know their account better than anyone, and because your recommendations are backed by data, not guesswork. This is a great fit for someone who wants deep ownership of paid media performance without the overhead of broader commercial strategy - someone who wants to be the best in the room at running paid social, not managing a strategy function. Your Impact * Take day-to-day ownership of paid media performance across a portfolio of e-commerce accounts. * Build, launch, and optimise campaigns across Meta and TikTok (Google exposure a plus). * Diagnose performance issues fast - creative fatigue, targeting inefficiency, budget misallocation, conversion drop-off - and act on them. * Run structured testing roadmaps across creative, audiences, and offers. * Turn account data into clear, practical recommendations clients understand and trust. * Work closely with Growth Executives and creative teams to keep output quality and speed high. * Join client calls to walk through performance, testing plans, and next steps. * Use AI tools daily to speed up analysis, reporting, and campaign management. Requirements * Develop and own comprehensive growth roadmaps aligned to client commercial goals. * Build accurate forecasts and growth models grounded in performance data. * Identify opportunities across acquisition, conversion optimisation, retention, creative strategy, and offer positioning. * Analyse account performance to diagnose issues and uncover scalable growth opportunities. * Adapt strategy proactively based on performance trends, platform shifts, and client priorities. * Recommend strategic solutions with confidence and commercial clarity. Strategic Execution & Collaboration * Work closely with Media Buyers and Growth Executives to ensure strategic plans are executed effectively. * Clearly communicate strategic priorities, testing roadmaps, and performance objectives. * Delegate effectively and create alignment between strategy, creative, and execution. * Improve operational throughput by increasing clarity, efficiency, and accountability across accounts. * Ensure campaigns, creative, and media buying efforts remain aligned to client growth goals. * Build strong, trust-based relationships with clients as a true strategic growth partner. * Lead strategic conversations and confidently guide clients through performance decisions. * Present insights and recommendations in a clear, commercially-focused way. * Set the narrative around account performance, opportunities, and next steps. * Help clients understand not just what is happening in their business, but why it matters. * Maintain a high standard of ownership, responsiveness, and communication. * Use Shopify, Triple Whale, GA4, and ad platform analytics to monitor performance and identify opportunities. * Translate complex data into actionable strategic recommendations. * Continuously optimise account performance across creative, budget allocation, targeting, conversion rate, and offer positioning. * Monitor key commercial metrics including ROAS, MER, CAC, AOV, contribution margin, and customer LTV. * Drive a culture of experimentation and continuous improvement across accounts. AI & Operational Efficiency * Use AI tools daily to accelerate research, ideation, analysis, and strategic thinking. * Leverage AI to streamline workflows, improve output quality, and increase operational efficiency. * Identify opportunities where AI can unlock faster insight discovery or better decision-making. * Stay ahead of emerging AI tools and workflows relevant to performance marketing and growth strategy. Skills & Experience * Minimum 3 years of hands‑on experience running paid media campaigns across Meta and/or TikTok. * Strong track record of managing meaningful ad spend and hitting performance targets. * Confident using data to diagnose issues and justify recommendations. * Comfortable presenting performance updates directly to clients. * Working knowledge of Shopify, Triple Whale, GA4, or similar e-commerce analytics tools. * Genuine interest in creative and what makes ads perform. * AI‑fluent, or keen to get there fast. * Organised, detail‑oriented, and able to manage multiple accounts at once. Mindset * You take full ownership of your accounts performance. * Youre commercially aware and results‑obsessed. * Youre proactive and calm when something needs fixing fast. * You want to go deep on paid social, not spread yourself across a broader strategy remit. * You embrace AI as a way to work faster and smarter. What Success Looks Like 6 Months * Running your accounts independently with strong day‑to‑day performance. * Trusted by clients as the person who knows their account inside out. * Contributing solid, tested creative and targeting ideas to the wider team. 12 Months * Recognised as a go‑to specialist for paid social performance within the agency. * Managing a larger or higher‑value portfolio. * Mentoring newer Growth Executives on platform best practice. 24 Months * Established as one of the agencys strongest paid social operators. * A natural next step toward broader growth strategy ownership, if thats the direction you want. * 28 days of annual leave, giving you time to recharge and maintain a healthy work‑life balance. * Long‑service reward scheme: 1 additional day of annual leave each year after 2 years of service. * Flexible hybrid model - 2 days in our Central London office at the Roundhouse in Camden, remainder from home. * Private health and life insurance for you and your family. 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