Principal GTM Media Strategist

Here at Appian our values of Intensity and Excellence define who we are. We set high standards and live up to them ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment holding ourselves and each other accountable to achieve the best results. When you join Appian youll be part of a passionate team dedicated to accomplishing hard things together.

Appian is seeking a Principal GTM Media Strategist to help transform and scale how our Product Marketing and Solutions Marketing organization creates delivers and optimizes digital and interactive content. This role will operate as a centralized Center of Excellence building an AI-native creative engine that accelerates asset delivery expands content variety and raises the quality of market-facing GTM materials.

This is a highly strategic hands-on role for someone who can define the overarching interactive media strategy while also rolling up their sleeves to design edit and produce high-impact assets. The ideal candidate is a player-coach who can establish scalable creative workflows operationalize generative AI tools mentor marketing teams and safeguard Appians brand integrity across every asset.

In this role you will:

• Design and execute scalable operating models for video interactive content and high-impact digital assets including interactive guides calculators comparison tools and buyer enablement materials.
• Define and deploy AI-native creative workflows that enable the broader Product Marketing and Solutions Marketing teams to create interactive assets more efficiently while maintaining strong brand governance.
• Serve as an internal expert on AI-enabled creative delivery digital asset trends innovative layouts and modern content production practices.
• Directly build edit and produce high-quality multimedia deliverables including videos motion graphics advanced digital layouts and interactive content.
• Align the multimedia asset roadmap to the end-to-end buyer journey across web digital campaigns sales enablement and field activation.
• Build and manage a scalable external network of digital architects production partners and creative specialists to support faster execution and reduce delivery bottlenecks.
• Ensure localized self-served and AI-generated assets align with Appians brand standards product portfolio messaging and quality expectations.
• Act as a hands-on mentor and central advisor across the Product Marketing and Solutions Marketing teams helping elevate design multimedia and interactive content capabilities.
• Partner with Product Marketing and Sales leadership to translate complex technical portfolios into cohesive visual narratives that support demand generation and sales velocity.
• Establish repeatable creative systems templates standards and workflows that make it easier for teams to create consistent high-impact GTM assets at scale.
• Balance speed creativity accuracy and brand integrity across AI-assisted asset production and traditional creative workflows.

Success in this role will be measured by:

• Quality consistency and scalability of Appians digital and interactive GTM assets.
• Adoption and effectiveness of AI-native creative workflows across Product Marketing and Solutions Marketing.
• Speed and efficiency of multimedia asset delivery without sacrificing brand integrity or message quality.
• Impact of interactive content video and visual storytelling on demand generation buyer engagement and sales enablement.
• Strength of cross-functional alignment across Product Marketing Sales Creative and Enablement teams.
• Effectiveness of templates systems and operating models that allow teams to self-serve high-quality assets.
• Ability to translate complex technical concepts into simple compelling visual stories for enterprise audiences.

Qualifications:

• 1015 years of senior-level experience across product marketing content strategy brand building creative strategy digital media or GTM operational leadership within B2B technology.
• Expert hands-on proficiency with Adobe Creative Cloud including Premiere Pro After Effects InDesign Illustrator and Photoshop.
• Strong experience with modern digital layout UI and interactive content platforms.
• Practical experience operationalizing generative AI tools prompt engineering and automated asset creation workflows for marketing teams.
• Proven ability to build scalable design systems creative operating models or content production frameworks.
• Strong understanding of how to translate complex technical products into simple compelling visual narratives.
• Demonstrated ability to operate as both a strategic advisor and hands-on producer moving from executive alignment to detailed asset execution.
• Strong cross-functional leadership skills with experience partnering across Product Marketing Sales Enablement and Creative teams.
• Excellent written verbal visual and presentation skills.
• Bachelors degree in Marketing Design Communications a related technical field or equivalent practical experience.

Preferred Qualifications:

• Experience creating interactive content for enterprise software SaaS AI automation cloud or digital transformation audiences.
• Experience supporting Product Marketing or Solutions Marketing organizations.
• Experience building AI-enabled creative systems content engines design templates or self-service asset creation workflows.
• Strong background in video production motion graphics digital storytelling and buyer journey content strategy.
• Experience managing external creative vendors freelance production networks or distributed design resources.
• Experience developing GTM assets for Sales Field Marketing Demand Generation and Executive audiences.
• Ability to balance creative ambition with brand consistency operational discipline and measurable business impact.

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The base salary provided represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including but not limited to the candidates relevant work experience qualifications internal peer equity and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

Appian offers a comprehensive benefits package which may include health coverage life and disability insurance an Employee Assistance Program (EAP) with free mental health support an Employee Stock Purchase Program (ESPP) lifestyle allowance tuition reimbursement and family-forming benefits. Benefits may vary by country. Please ask your Talent Acquisition Specialist for details on the benefits available in the location you are applying to.

Pay and benefits are subject to change at any time consistent with the terms of any applicable compensation commission bonus or benefit plans.

Base Salary Range

75000 - 175000 GBP

Tools and Resources

• Training and Development: During onboarding we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities including our leadership program tailored for new and aspiring managers a comprehensive library of specialized department training through Appian University skills based training and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: Well immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social educational and outreach activities to connect with Appianites and larger initiatives throughout the company.

Benefits

Appian offers a comprehensive benefits package designed to support your health wellbeing and financial future. Benefits may include health coverage Employee Assistance Program (EAP) with free mental health support life and disability insurance an Employee Stock Purchase Program (ESPP) a retirement/pension plan wellness dollars tuition reimbursement family-forming benefits and more. Benefits vary by countryplease ask your Talent Acquisition contact for details specific to the location you are applying to.

About Appian

Appian provides AI automation for mission-critical work. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. Weve been automating processes for more than 25 years and understand enterprise operations like no one else. For more information visit . Nasdaq: APPN

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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal state or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process please contact us by email at. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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Required Experience:

Staff IC

Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 75000 - 175000