Director of Demand Generation

Company Description

BlueOptima is an engineering intelligence platform trusted by some of the world's largest banks, insurers, and enterprises. We give CTOs, CIOs, and engineering leaders the objective data they need to measure software engineering productivity, prove AI ROI, and reduce delivery risk.

The conversation we sit in the middle of is one of the most pressing in enterprise technology right now. Every large organisation is rolling out AI coding tools and nobody can tell their board whether it is actually working. We can. Our research and our platform provide the answer, and we are building the commercial engine to get that message in front of the people who need to hear it.

Job Description

This is a senior marketing hire reporting directly to the CRO. You will own the full marketing function including strategy, budget, campaign execution, and pipeline contribution. Your primary accountability is marketing-sourced pipeline. Not impressions, not MQL volume for its own sake, but discovery meetings that turn into revenue.

You will have direct access to the CRO, full ownership of the marketing budget, and the ability to make decisions and move fast without layers of approval. You will manage a content manager, work with external creative support, and partner closely with our sales development and account executive teams to run a joined-up go-to-market motion. You will also work with RevOps to make sure HubSpot, lead scoring, and attribution are working the way they should.

This is a hands-on role. You will be setting strategy and executing it yourself. If you are looking for a role where you brief agencies and review decks, this is not it.

What You Will Be Responsible For:

• Owning the marketing-sourced pipeline target and reporting on it weekly to the CRO
• Running major content-led campaigns across the year built around our research, each with a full asset kit including landing page, email nurture, SDR sequences, webinar, supporting blogs, sales one-pager, and social content
• Managing paid channels including LinkedIn ABM and paid search, making budget decisions based on conversion data not assumptions
• Running the webinar programme from topic selection through to post-event follow-up
• Planning and delivering a field marketing and executive event programme
• Owning HubSpot campaign tracking, UTM structure, lead scoring, and MQL routing in partnership with RevOps
• Briefing and managing content and social support to deliver the creative and social layer of each campaign
• Making the BlueOptima brand show up consistently and credibly in the places our buyers spend time

Qualifications

What We Are Looking For:

You will have at least eight years in B2B marketing with a meaningful chunk of that in enterprise SaaS. You have owned a pipeline number before and you are comfortable being held to one. You know the difference between a marketing qualified lead and a real buying signal and you build programmes around that distinction.

You are strong on HubSpot. Not at an admin level but at a level where you can look at a lead scoring model, a routing workflow, or an attribution report and know immediately whether it is set up correctly. You understand how long enterprise deals take to close and you build your campaigns accordingly.

You are a good writer and a good briefer. The campaigns we run are research-led and content-heavy. You do not need to produce everything yourself but you need strong enough judgement to know what good looks like and to get it out of the people around you.

Experience in developer tooling, DevOps, cybersecurity, or any SaaS product sold to engineering leadership is a genuine advantage. You will understand the buyer faster and the learning curve will be shorter.

What We Are Not Looking For:

Someone who has spent their career in high-velocity SMB or product-led growth environments will find this role a difficult adjustment. Our sales cycles run five to eight months and our buyers are CTOs and CFOs. The motion is deliberate, account-based, and relationship-driven.

We are also not looking for someone who leads with brand. Brand matters but it is not the job. The job is pipeline.

What Success Looks Like:

After twelve months you will have delivered the marketing-sourced pipeline target, improved MQL to meeting conversion meaningfully, executed four major campaigns with measurable pipeline contribution, and built a marketing motion that the sales team trusts and relies on.

Additional Information

Benefits we offer:

• London HQ, 3 days in office, 2 remote
• 32 days holiday including bank holidays
• Annual leave purchase up to 10 extra days
• 12 weeks paid maternity and paternity leave
• 4 weeks per year flexible remote working from anywhere
• Work from home equipment allowance
• Pet friendly office
• Sponsored learning opportunities
• Cycle to work scheme
• Team socials