Agency Lead - London, UK

Who Are We? RZR is an AI-native advertising platform built for the next era of performance marketing. We operate at the intersection of machine learning, programmatic media, and full-funnel mobile growth, powering campaigns for some of the world’s most ambitious advertisers. Our platform is purpose-built to deliver outcomes at scale, not just impressions. We are a team of builders, operators, and technologists who believe the advertising industry is overdue for a fundamental rethink. We move fast, operate with a high degree of ownership, and hold ourselves to an exceptionally high standard of craft. RZR is scaling aggressively with an active M&A pipeline and a platform vision that puts us on a path to becoming an industry leader. This is a rare opportunity to join a company at an inflection point and help shape what it becomes. Role Overview RZR is hiring its first Agency Lead in EMEA, based in London. This is a senior individual contributor role on RZR’s Agency Partnerships team, reporting directly to the Global Head of Agencies. The role is built for a hunter-minded business development professional with deep fluency in the UK and broader European media agency ecosystem. You understand how holding companies operate across EMEA markets, how agencies buy mobile media, and how to build lasting commercial relationships across multiple levels of agency hierarchy. London’s position as the hub of EMEA agency operations makes this role central to RZR’s international growth strategy. You will own a defined book of business covering holding company and independent agency relationships across the UK and key European markets, driving net new partnerships while deepening commercial engagement within existing ones. The scope spans the full agency landscape: from holding company networks like WPP, Publicis, IPG, Omnicom, Dentsu, and Havas, to high-growth independent agencies across the region. You will serve as RZR’s primary agency presence and voice across EMEA, and you will build that presence from the ground up. Key Responsibilities Agency Pipeline Development * Own and activate a defined book of business spanning holding company and independent agency relationships across the UK and EMEA region * Identify and prioritize net new target agencies across UK and key European markets based on brand portfolio fit with RZR’s ideal client profile * Build and execute a structured outreach strategy tailored to local market context and agency culture across each market * Develop personalized, insight-driven outreach for each prospect, using tools including LinkedIn Sales Navigator, AppMagic, Sensor Tower, and sales intelligence platforms * Maintain a healthy and well-documented pipeline with accurate stage progression and forecasting * Generate qualified meetings and advance opportunities through to closed revenue across the region Relationship Building and Expansion * Multithread across agency organizations, building relationships with investment, activation, strategy, planning, and leadership across UK and European offices * Serve as the connective tissue between London-based holding company hubs and their regional agency networks across Europe * Expand RZR’s footprint within existing agency relationships by identifying new teams, brands, buying channels, and regional offices * Develop a deep understanding of each agency’s EMEA structure, regional decision-making dynamics, and mobile media priorities by market * Maintain regular engagement cadences with key contacts to stay top-of-mind and informed on upcoming briefs and budget cycles Market Presence and Brand Representation * Serve as the face of RZR across the EMEA region, owning the company’s presence and reputation in London and key European markets * Represent RZR at major UK and European industry conferences, events, and agency summits, including Cannes Lions, DMEXCO, and key EMEA ad tech gatherings * Build RZR’s profile in the EMEA market beyond agency relationships alone, becoming a known and trusted voice in the regional mobile and digital media ecosystem * Use events strategically to open new doors, deepen existing relationships, and generate pipeline across the region * Partner with the Global Head of Agencies on event strategy, pre-event outreach, and post-event follow-through * Feed competitive intelligence and market signals from EMEA events and conversations back to the broader team Operational Excellence * Keep your CRM (HubSpot) meticulously up to date: contacts, accounts, activities, pipeline stages, and notes * Document outreach strategies, meeting outcomes, and key learnings for each account * Provide accurate weekly pipeline updates and flag risks or acceleration opportunities proactively * Use data and market intelligence tools to inform prospecting and outreach decisions Internal Collaboration * Partner closely with Account Executives to ensure smooth handoff of qualified opportunities * Work with marketing and product to stay current on RZR’s evolving capabilities and how to position them for agency audiences * Contribute competitive and market intelligence to inform RZR’s broader agency strategy * Share best practices and outreach learnings across the Agency Lead team Required Skills and Experience * 3 to 6 years of experience in agency partnerships, agency sales, or business development within ad tech, mobile, or digital media * Demonstrated track record of building pipeline and closing revenue through agency channelsDeep understanding of media agency structure: holding companies, independent agencies, trading desks, and investment teams * Strong written communication skills, with the ability to craft compelling, personalized outreach that cuts through the noise * Proficiency with CRM tools (HubSpot preferred) and sales intelligence platforms (LinkedIn Sales Navigator or similar) * Hunter mentality: motivated by pipeline creation and new logo acquisition, not just relationship maintenance * Comfortable operating in a fast-paced, high-growth environment with time zone separation from US-based leadership Nice to Have * Familiarity with mobile measurement, programmatic buying, or app marketing ecosystems * Experience using AppMagic or Sensor Tower for prospect research * Existing relationships within holding company EMEA hubs (WPP, Publicis, IPG, Omnicom, Dentsu, Havas) based in London * Multi-market experience across European agency landscapes (France, Germany, Spain, the Netherlands a plus) * Prior experience at a mobile-first ad tech company or DSP operating internationally * Language skills relevant to key EMEA markets (French, German, or Spanish a bonus) Why Join RZR in London? * This is RZR’s first dedicated agency hire in EMEA: a genuine ground-floor opportunity to build the region’s agency channel, own your territory, and shape how RZR shows up across one of the world’s most concentrated agency markets * London houses the EMEA headquarters of every major holding company network, putting you at the centre of the relationships that drive media spend across the entire region * Work with an AI-native programmatic platform that is scaling fast and genuinely differentiated in the mobile advertising space, at a moment when EMEA is a strategic priority * Earn a competitive base plus commission structure where strong performance translates directly into meaningful upside * Represent RZR at the events that define the industry: Cannes Lions, DMEXCO, and the broader EMEA ad tech calendar, with the autonomy to build your presence and pipeline your way * Join a small, senior team where your contributions are visible, your voice carries, and you have direct access to leadership that moves fast and values initiative RZR Behaviors RZR operates by eight core behaviours: Extreme Ownership · Move Fast · Drive for Excellence · Proactive Communication · Courage · Curiosity · Deliver Results · Manage Ambiguity J-18808-Ljbffr