Global Head of Analytics

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Global Head of Analytics

Location: London United Kingdom (2-3 days a week from our London offices)

About the role:

Werelooking for aGlobal Head of Analytics to lead one of the most important practices in our business. This is a senior leadership role with genuine scope; youll own a global team of around 80 people spanning audience insight creative performance analytics social listening and measurement search marketing and paid social all embedded within in-house client teams across Europe APAC LATAM and North America.

Reporting toOLIVERsChief Strategy Officeryoullsit at the intersection of creativitytechnologyand and our clients understand not justwhatsperforming butwhy and what to do solutionsin driving creativeeffectiveness andproving the value ofthecreativecomponentof our clients marketing.

Youllwork closely withBrandtechcolleagues inpackagingand scaling Group data solutions to drivemore value from marketing.

This is a role for someone who is as comfortable in a client boardroom as they are in a product sprint. Someone who can inspire a globally distributed team spot commercial opportunity andtranslate complex data into stories that help businesses make better decisions.

What you will be doing:

• Lead and develop the global analytics practice
  • Provide leadership to a globally distributed team of 80 analysts and insight specialists with six direct reports across disciplines and regions
  • Build and sustain a high-performance collaborative team culture across a diverse multi-disciplinary group
  • Define and continuously evolve OLIVERs analytics methodologies tools and frameworks across search paid social social listening audience insight and measurement ensuring best practice is shared and applied globally
  • Ensure the team has the engineering capability to integrate data sources and build automated solutions at scale
  • Champion data and insight as a strategic differentiator internally at OLIVER and externally with clients
• Drive commercial growth
  • Own the analytics revenue line accountable for delivering 10% year-on-year growth
  • Identify and develop new commercial opportunities: expanding services within existing client relationships and contributing to new business pitches
  • Work with senior client stakeholders to demonstrate and quantify the value of data-led decision-making
  • Act as a senior analytics partner and thought leader for key clients particularly on creative effectiveness audience understanding and performance measurement
  • Drive meaningful improvement in client satisfaction targeting a five-point improvement in client NPS in year one
• Build and launch new products
  • Partner with data and technology leaders across the Brandtech Group to co-develop proprietary data products and analytics capabilities with a focus on the creative effectiveness space
  • Package and position Brandtechs data assets in ways that are compelling and value-driving for OLIVERs clients particularly at the intersection of media creativity and agentic commerce
  • Lead the scaling of OLIVERs Gen AI-enabled data products including trend and competitor reporting tools and automated social reporting
  • Scale OLIVERs creative effectiveness measurement approach into a differentiating client-facing capability
• Embed Gen AI at the heart of insight
  • Play a central role in ensuring Pencil Brandtechs proprietary Gen AI platform is optimally enabled by data and insight
  • Stay at the frontier of Gen AI developments relevant to marketing analytics bringing new ideas and applications into the business
  • Work with OLIVERs wider leadership team to embed AI-powered insight into client workflows and content ecosystems
• Shape group-wide data strategy
  • Build strong relationships with Brandtech Group data leaders contributing to group-wide thinking on data strategy and product development
  • Lead thinking on how media creativity and data come together and how LLM recommendation and agentic commerce will reshape content ecosystems

What you need to be great in this role:

• Significant senior leadership experience in analytics data strategy or a related discipline ideally within a creative or media agency platform or technology business
• A track record of building and scaling high-performing multi-disciplinary analytics teams in a global or multi-market context
• Demonstrable success growing revenue and commercialising data or insight propositions
• Experience developing and launching data products or insight tools ideally in collaboration with technology partners
• Deep familiarity with the marketing analytics landscape: performance measurement audience insight social listening search paid social and creative effectiveness
• Exceptional strategic thinking the ability to connect data to business outcomes in ways that resonate with C-suite and board-level stakeholders
• Strong commercial instincts: experienced in identifying shaping and closing revenue opportunities
• Outstanding communication and storytelling skills able to make complex data feel clear relevant and actionable
• Ability to lead and inspire distributed culturally diverse teams across multiple time zones
• Experienced in navigating and influencing complex matrixed organisations
• Sets the AI strategy for the analytics discipline across OLIVERs global portfolio
• Genuine fluency in Gen AI and its applications in marketing and data including hands-on experience building agents and agentic workflows
• Develops AI capability across teams and client offerings; embeds AI-powered insight into client workflows at scale
• Leads governance and quality standards for AI-assisted analytics across the practice
• Contributes thought leadership on AIs role in data creativity and marketing internally across Brandtech and externally in the industry
• Accountability for the analytics revenue line and year-on-year growth targets
• Experience building and presenting commercial propositions from data and insight capabilities
• P&L management experience across multiple markets or business lines
• Track record of presenting financial performance to executive and board-level stakeholders
• Formal qualifications are welcome but not required. Equivalent experience counts. Experience can be gained through work independent research or professional practice.

Req ID: 17877

#LI-KA1 #LI-Hybrid #LI-director

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.

Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1