Digital Marketing Specialist Paid Media
This role aligns to industry titles such as Paid Media Executive Performance Marketing Executive.
Job Summary:
Support the Paid Media team by independently planning executing and optimising digital campaigns across paid search and social channels. Deliver accurate reporting maintain campaign documentation and collaborate with cross-functional teams. Experience with Canadian and Australian education markets is a plus but not essential.
Key Responsibilities:
Required Skills and Competencies:
Qualifications (Education & Experience):
About the Digital Centre of Excellence (COE): The Digital COE is Pearsons hub for digital marketing expertise driving best practices innovation and compliance across paid media analytics and campaign execution. It empowers teams to deliver high-impact data-driven campaigns by providing strategic guidance robust processes and cross-functional collaboration. Specialists in the COE work closely with business units to maximise campaign effectiveness and support Pearsons digital growth.
About Pearson Qualifications: The Pearson Qualifications business unit designs and delivers globally recognised credentials designed to equip learners with practical skills digital literacy and adaptability for academic and professional success. The business unit partners with educators and industry to ensure qualifications meet rigorous standards and evolving market needs supporting lifelong learning and workforce readiness.
Work Location & Flexibility: This role can be performed on a hybrid basis. Pearson has office locations across the UK including London Manchester and Oxford. Youll have flexibility to work from home or collaborate in-person depending on your preference and team needs.
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Required Experience:
IC
Digital Marketing Specialist, Paid Media • London, England, UK
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