GEO Content Producer

Why Sony Interactive Entertainment

Sony Interactive Entertainment isnt just the Best Place to Play its also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation were part of a proud legacy of innovation and excellence. SIE is a dynamic technology company delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand a name synonymous with entertainment excellence and creativity.

Role overview:

The GEO Content Producer is a new marketing role within SIEs Consumer Engagement team responsible for creating and optimizing on-site content on to ensure our pages are understood retrieved and cited by LLM-powered answer engines (eg. ChatGPT Google Gemini Perplexity Claude).

This role blends strong SEO fundamentals with emerging GEO practices focusing on producing clear natural-language content that directly answers user needs around PlayStation products and experiences.

This is a hands-on content creation and optimisation role: you will identify content gaps create relevant new material (e.g. expanded FAQs comparison content influencer/UGC carousels) and continuously improve pages to increase organic visibility and answer-engine presence.

This is not a people manager role but you will be expected to operate independently on complex problems bring extensive knowledge in SEO/AEO/GEO content practices and be accountable for results. You will influence across multiple adjacent teams contribute to team objectives and coach/educate peers on GEO content creation. It is also not a project management or analytics role but requires strong collaboration with analytics and insights teams to identify priorities and measure outcomes.

What youll be doing:

• Partner with insights teams to identify high-value user questions and intents for priority products; then translate these into an on-site content plan.
• Author build and refresh answer-ready content that meets the needs of both human and machine audiences (e.g. structured FAQs product comparisons etc.).
• Write in a natural helpful tone that reflects the PlayStation brand voice while maximizing clarity and reusability in answer engine contexts.
• Own the ongoing optimization and maintenance of priority content ensuring information keeps pace with evolving user intent search behaviour and AI retrieval patterns
• Apply GEO & SEO best practices across templates and modules (headings internal linking semantic structure snippet-friendly formatting metadata hygiene etc.).
• Partner with web product owners to recommend site improvements that increase comprehension and retrievability (e.g. new module types new patterns component enhancements etc.)
• Coordinate with vertical stakeholders to source inputs and approvals.
• Partner with MarTech to run GEO content experiments and document learnings to establish repeatable best practice for GEO on .
• Champion GEO best practice within content peer group to ensure principles are understood and embedded in formal ways of working.

What were looking for:

• Strong understanding of modern organic discovery including SEO fundamentals AI search and the evolving role of content within LLM-powered experiences.
• At least 5 years of experience in implementing traditional SEO content tactics (e.g. on-page optimization content gap analysis internal linking taxonomy/IA basics etc.) on a major brand or media website.
• Demonstrable copywriting and editorial skills including the ability to write clear natural-language answers that reflect brand tone.
• Experience producing web content end-to-end within a sophisticated CMS (brief > draft > review > publish > iterate).
• Experience using SEO measurement tools (e.g. enterprise SEO platforms keyword/intents tooling performance dashboards etc.) to inform & prioritize content creation optimization and maintenance activities.
• Ability to collaborate effectively across functions bringing adjacent disciplines together to deliver against a brief.
• Excellent written and verbal communication skills with the ability to explain SEO and GEO concepts to both technical and non-technical audiences.
• Proven track record of improving organic visibility discoverability engagement or search performance through content initiatives.
• Demonstrable enthusiasm for console gaming and strong knowledge of PlayStations products and audience.

Desirable:

• Some hands-on GEO/AEO experience. This is a relatively new discipline so expertise is a plus not a requirement but curiosity is essential.
• Familiarity with Adobe Experience Manager (AEM) and modular page publishing workflows.
• Experience of understanding and serving a global audience considering linguistic and cultural nuance

Benefits:

• Hybrid working
• Discretionary bonus opportunity
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Please note Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect how we use it who we share it with and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Required Experience:

IC

Employment Type : Full Time
Experience: years
Vacancy: 1