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Kantar Group Limited
Panel Acquisition Marketing Executive, EMEAKantar Group Limited • London, England
Panel Acquisition Marketing Executive, EMEA

Panel Acquisition Marketing Executive, EMEA

Kantar Group Limited • London, England
22 days ago
Job type
  • Full-time
Job description
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Panel Acquisition Marketing Executive, EMEA Responsibilities * Lead acquisition marketing strategies across EMEA, tailoring activity to local market needs while aligning with regional growth objectives. * Manage and optimise a diverse mix of digital acquisition channels, including paid search, paid social, affiliate marketing, co‑registration programmes, SEO and referral initiatives. * Partner with the Global Panel team and local stakeholders to develop recruitment plans and drive panel growth. * Monitor, analyse and report on campaign performance, focusing on cost efficiency, lead quality, conversion rates and long‑term engagement. * Identify opportunities to test, learn and scale new channels, partnerships and acquisition approaches. * Build, manage and grow strategic affiliate and media partnerships, ensuring a high‑performing and balanced acquisition portfolio. * Lead supplier evaluations, commercial negotiations and contract discussions. * Own acquisition budgets, forecasting volume requirements and tracking performance against agreed targets. * Collaborate with design and content teams to develop effective landing pages, creative assets, email campaigns and user journeys. * Drive website and landing page optimisation initiatives to improve conversion performance. * Use reporting and visualisation tools to communicate performance insights and support data‑driven decision‑making. * Champion innovation and continuous improvement by identifying new opportunities to increase efficiency, effectiveness and scale. Qualifications * Experience managing digital acquisition or performance marketing campaigns across multiple markets. * Strong knowledge of paid search, paid social, affiliate marketing and broader customer acquisition strategies. * Experience with digital analytics, reporting platforms and performance measurement tools. * Ability to analyse complex data sets and translate findings into actionable recommendations. * Experience managing budgets, forecasting outcomes and delivering against growth targets. * Strong understanding of conversion optimisation and customer acquisition metrics. * Excellent stakeholder management and communication skills, with confidence to influence and present to a variety of audiences. * Experience working collaboratively across international or geographically distributed teams. * Strong commercial judgement, problem‑solving capabilities and a results‑focused mindset. * Proficiency in Microsoft Excel, PowerPoint and broader reporting tools. * Experience with affiliate tracking platforms such as HasOffers is beneficial but not essential. * A bachelors degree in Marketing, Business, Analytics or a related discipline, or equivalent professional experience. Benefits * Opportunity to influence growth across a strategically important region. * Exposure to diverse international markets and digital acquisition programmes. * Collaborative environment encouraging new ideas and experimentation. * Opportunities to develop technical, commercial and leadership capabilities. * Chance to work alongside experienced marketing, research and analytics professionals. * Cultural focus on growth, purposeful collaboration and supporting colleague well‑being. Location: London, South Bank Central, United Kingdom Note: We cannot offer visa sponsorship for this role. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well‑being is taken into consideration. J-18808-Ljbffr
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Panel Acquisition Marketing Executive, EMEA • London, England

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