Sales Marketing Manager

Our client, a leading packaging solutions provider based in Kimbolton, Cambridgeshire, is seeking an experienced Sales & Marketing Manager to lead and align both their sales and marketing functions. This is a pivotal leadership role responsible for driving revenue and margin growth, strengthening market presence, and ensuring a cohesive, insight-led commercial strategy across the business. The successful candidate will oversee the full sales operation, alongside developing and executing the company’s marketing strategy. This role offers a unique opportunity to shape the commercial direction of the business at an exciting stage of growth. Key responsibilities Sales Leadership & Strategy * Lead, manage, and develop the entire sales function, including Field Sales, Internal Account Management, and Business Development teams * Set and deliver sales targets, forecasts, and budgets aligned with overall business objectives * Report sales KPIs, optimisations, insights, and performance metrics to the leadership team * Develop and implement a clear sales strategy to drive new business acquisition and account growth * Monitor sales performance metrics and provide regular reporting, insights, and improvement plans to the leadership team * Coach and mentor the sales team to improve performance, capability, and engagement * Identify new market opportunities, sectors, and routes to market * Work closely with key customers to strengthen relationships and maximise long-term value * Ensure effective pipeline management and CRM utilisation across all sales teams * Develop and execute a results‑orientated multi‑channel marketing strategy aligned with business goals * Report marketing KPIs, optimisations, insights, and performance metrics to the leadership team * Collaborate with key stakeholders across the business to develop new propositions and enhance existing ones * Lead a new website implementation project * Drive new product launches * Shape the company brand narrative and ensure consistent messaging, with a focus on sustainability, innovation, and customer care * Digital & Campaign Management * Website & SEO: Maintain and update website, lead SEO & AdWords strategies, and analyse performance metrics * Social media & email marketing: Build and manage targeted campaigns end‑to‑end and analyse performance * Content creation: Plan and produce high‑quality written content across platforms * Regularly test and optimise campaigns to reduce CPC and CPL, and improve ROI * Ensure strong alignment between sales and marketing to maximise lead generation and conversion * Develop lead generation strategies that support the sales pipeline * Implement processes for lead tracking, nurturing, and conversion through CRM * Conduct market, customer, and competitor research to identify trends and opportunities Systems & Reporting * CRM management and optimisation across both sales and marketing functions * Develop dashboards and reporting frameworks to track performance across all commercial activities * Manage external agencies and third‑party suppliers effectively and within budget Requirements * Proven experience in a senior sales and/or marketing leadership role * Strong track record of managing and developing high‑performing sales teams * Experience in both strategic planning and hands‑on execution across sales and marketing * Strong understanding of digital marketing channels (SEO, PPC, social, email) * Proven success in B2B product sales and marketing environments * Commercially driven with strong analytical and data interpretation skills * Excellent leadership, communication, and stakeholder management skills * Experience with CRM systems (HubSpot or similar) and sales/marketing tools * Highly organised with strong project management capability * Able to work effectively independently and as part of a leadership team * Experience in packaging or related industries is desirable but not essential * Strong IT proficiency, including Microsoft Office and commercial systems * Salary of between £60,000 and £65,000 DOE (OTE £80,000) * 25 days holiday + bank holidays * Employee assistance programme * Full time, permanent * Monday to Friday, 8.30am to 5pm (please note that this is an onsite position) J-18808-Ljbffr