CBIA Director Europe

Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.

Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question.

With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

Job Purpose

The Europe Consumer & Business Insights & Analytics (CBIA) Lead is responsible for enabling effective business decision-making by embedding external market consumer and performance insight into strategy brand activation and investment choices across the Operating Unit.

The role leverages integrated market data consumer panels market research and marketing effectiveness analytics including Marketing Mix Modelling (MMM) to drive sustained profitable growth across Haleons portfolio of categories and brands. Acting as a senior business partner the CBIA Lead strengthens Haleons external orientation and ensures insights are translated into clear actionable recommendations. You will be responsible for developing a leading a world class CBIA Team that are proactive business partners enabling evidence-based decision-making identifying growth opportunities and shaping the innovation pipeline with precision and purpose.

Key Responsibilities

DATA LED INSIGHTS FORESIGHT AND ANALYTICS

• Develop and lead an Europe-wide learning agenda across Haleons three category pillars: OTC Oral Health Care (OHC) and Wellness. This includes not only planning new research but also synthesizing existing data consumer feedback and market intelligence to identify unmet needs demand spaces and growth vectors across categories and markets.
• Monitor emerging trends behavioural shifts and cultural patterns to inform strategic foresight and category planning.
• Translate behavioural and cultural insights into actionable strategies that shape brand development innovation and communication.
• Lead a proactive approach to closing critical data gaps and ensuring Europe has the right breadth and depth of data sources to deliver deeper consumer analytics & stronger performance understanding to support the accelerated growth ambition
• Lead Business Performance management and Advanced analytics workstreams including Pricing MMM Instore Analytics to deliver actionable growth recommendations
• Deliver cross-category portfolio-level and enterprise-wide analyses to inform understanding of competitive strategies market dynamics and growth opportunities.
• Partner closely with Marketing Commercial and Strategy teams during annual strategic planning and brand planning cycles ensuring insights are embedded throughout.

PERFORMANCE ANALYTICS

• Leverage ZETA to scale a performance enablement system across Europe that integrates consumer market and commercial data into a unified decision-making framework.
• Harmonize KPIs dashboards and review templates across markets to enable consistent tracking and course correction.
• Partner with PPM Finance and Commercial teams to triangulate insights with business performance and growth levers.
• Oversee innovation tracking and investment effectiveness analysis integrating macroeconomic and consumer sentiment data into strategic planning.
• Deliver Media Analytics with close partnership and integration with media and Digital teams and pricing analytics with Comex and Finance teams.

OPERATIONAL LEADERSHIP & CAPABILITY BUILDING

• Own resource planning and budget deployment across CBIA teams to maximize strategic impact and operational efficiency.
• Lead capability building across all Insight Strategy and Innovation resources and marketing teams fostering a high-performance insight-driven culture.

STAKEHOLDER ENGAGEMENT & INFLUENCE

• Influencing decisions with senior stakeholders across OU markets and global categories to ensure data and insight -backed narratives and ensuring market realities are reflected in planning.
• Drive cross-functional collaboration across OU by bringing the outside in and driving a consumer first always organization
• Partner closely with the Global CBIA Effectiveness team to ensure outputs are consolidated and embedded into Haleon platforms and processes.
• Manage and optimise agency partnerships across sell-out databases consumer panels and market research suppliers ensuring quality governance and value.

Qualifications and skills

Essential

• 15 years in Consumer Insights Strategy or Innovation leadership roles preferably in FMCG or Consumer Healthcare
• Proven track record of driving growth through insight-led strategy and innovation
• Strong fluency in behavioural analytics digital tools and AI-driven methodologies
• Demonstrated strength in analytical capability able to leverage complex data sets advanced analytics and cross-functional inputs to identify performance drivers and unlock growth opportunities
• Proven ability in interacting and managing relationships across markets OU and Global teams
• Exceptional communication influence and stakeholder management skills

Please save a copy of the job description as this may be helpful to refer to once the advert closes.

Diversity Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone.

Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.

During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.

Required Experience:

Director

Employment Type : Full-Time
Experience: years
Vacancy: 1