Paid Social Business Director

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

Role Overview

The Paid Social Business Director is a senior leadership role within WPP Media responsible for driving the strategic direction commercial success operational excellence and growth of a portfolio of client accounts. As a recognised leader within the agency the Business Director serves as a trusted advisor to senior client stakeholders influences agency-wide social strategy and plays a key role in shaping the future of the Paid Social practice.

You will provide leadership across multiple accounts and teams ensuring best-in-class planning activation performance and innovation. The role requires strong commercial acumen exceptional client leadership skills and the ability to inspire and develop high-performing teams whilst contributing to WPP Medias broader growth ambitions.

Key Responsibilities

Client & Business Leadership

• Build and maintain senior-level relationships with client stakeholders acting as a trusted strategic partner and advisor.
• Lead annual planning strategic reviews and growth discussions across client portfolios.
• Identify opportunities to drive client growth improve performance outcomes and expand agency services.
• Provide senior oversight across accounts ensuring strategic recommendations align with client business objectives.
• Own client retention satisfaction and long-term account health.

Paid Social Leadership & Innovation

• Drive best-in-class paid social strategy across a portfolio of clients and sectors.
• Ensure teams remain at the forefront of platform developments industry trends audience strategies measurement solutions and emerging technologies.
• Champion innovation testing frameworks and new opportunities that deliver competitive advantage for clients.
• Collaborate with cross-channel and specialist teams to deliver integrated marketing solutions.
• Act as a subject matter expert and thought leader both internally and externally.

Commercial & Financial Management

• Own the commercial performance of assigned accounts ensuring delivery against revenue profitability and growth targets.
• Oversee forecasting resource planning and client financial management across account portfolios.
• Lead contract renewals scope of work negotiations and commercial discussions with senior client stakeholders.
• Support agency growth through new business pitches credentials presentations and organic growth initiatives.
• Ensure efficient deployment of team resources while maintaining high-quality client delivery.

People Leadership & Capability Development

• Lead coach and develop a team of Account Directors and wider Paid Social specialists.
• Create an environment that promotes collaboration learning innovation and high performance.
• Support succession planning talent development and career progression across the Paid Social team.
• Establish clear standards for leadership account management client servicing and activation excellence.
• Champion diversity inclusion wellbeing and employee engagement across the practice.

Operational Excellence & Governance

• Ensure consistent adoption of WPP Media operational frameworks governance standards and platform best practices.
• Act as the senior escalation point for significant client commercial or operational challenges.
• Drive continuous improvement across processes tools workflows and quality assurance standards.
• Partner with activation data analytics technology and planning teams to ensure seamless delivery.
• Ensure teams operate efficiently compliantly and to the highest standard of client service.

Skills & Experience

• Extensive experience in paid social media with a proven track record of leading large-scale client relationships and teams.
• Significant agency experience managing complex accounts and multiple stakeholders.
• Deep knowledge of social media platforms measurement frameworks audience strategies and digital marketing trends.
• Strong commercial acumen with experience managing revenue profitability forecasting and contract negotiations.
• Proven ability to influence senior stakeholders and deliver strategic business outcomes.
• Experience leading developing and inspiring high-performing teams.
• Excellent communication presentation and storytelling skills.
• Strong organisational and operational management capabilities.

Leadership Expectations

The Business Director is expected to:

• Set the strategic direction for client portfolios and team development.
• Act as an ambassador for WPP Media both internally and externally.
• Foster a culture of innovation collaboration and accountability.
• Drive business growth whilst maintaining exceptional standards of client service.
• Champion the continued evolution of the Paid Social discipline and contribute to the wider success of WPP Media.

Life at WPP Media & Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( more information on how we process the information you provide.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

#LI-Promoted

Please read our Privacy Noticefor more information on how we process the information you provide.

Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1