Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation.
Wasabi now has 42 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento the grocery channel, launching exclusively in Sainsbury's. Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market, consistently attracting new customers to the category through an innovative East Asian range.
Wasabi's menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and...
Grocery Marketing Manager • North West London, London, UK
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Founded in 2003 by Dong Hyun Kim, he began with a simple yet ambitious mission: to make fresh, flavourful sushi and bento accessible to everyone.After more than 20 years, Wasabi has grown to.In 201... Show more
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