Brand and Marketing Manager (E-Commerce)

About this role - this role is remote however the team get together once a quarter at Canary Wharf

This is a fantastic opportunity to take true brand ownership bring your most creative ideas to life and drive the digital growth of a scaling business.

We are looking for a proactive E-commerce Brand and Marketing Manager to drive the growth of the Yimbly Marketplace brand. Who will bridge the gap between creative storytelling and hard commercial data.

This isnt a role where youll be siloed you will have complete breadth across brand strategy performance marketing daily trading and commercial delivery.

Core Responsibilities

• Omnichannel Strategy: Lead brand trade and performance marketing across all owned earned and paid channels (Google Meta TikTok CRM Affiliates Press and Influencers).
• Trading Agility: Partner with Trading and Product to respond rapidly to in-week datashifting budgets re-forecasting channel activity and pivoting campaign messaging with commercial urgency.
• Commercial & Fiscal Accountability: Own the monthly marketing budget to maximize ROI delivering against strict KPIs including Revenue CPA LTV Conversion Rate ROAS and POAS.
• Creative Guardrails & CRM: Oversee the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused.
• Team & Agency Leadership: Mentor and scale the internal marketing promotions and design teams while holding external agencies strictly accountable to performance targets.
• AI & Innovation: Drive the adoption of AI automation and rapid testing to skyrocket creative output and marketing efficiency.

Qualifications :

What you need to succeed

The Mindset

• Decisive & Resilient: Thrives under the pressure of live trading and shifting commercial needs.
• Customer-Obsessed & Collaborative: Views every channel through the consumers eyes and builds bulletproof cross-functional relationships.

Essential Experience

• Proven E-commerce Leadership: Extensive experience managing e-commerce brand and marketing functions with full budget and ownership.
• Dual Mastery: Proven track record of balancing brand equity with highly technical performance marketing.
• Commercial Fluency: Deep understanding of core e-commerce metrics (CPA LTV Conversion ROAS POAS).
• Platform & Channel Breadth: Hands-on experience with Google Ads GA Meta Ads Manager TikTok Ads and CRM/Lifecycle tools (Email/SMS).

Desirable Tech Stack

• Familiarity with Shopify Klaviyo Yotpo SEO GRO Canva Adobe Suite or Later.

Additional Information :

How well look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role youll get a range of benefits including:

• 25 days holiday (plus bank holidays) as well as an extra day after youve been with us for three five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra days paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra days paid leave for a moment that matters to you - like getting married moving house or welcoming a new addition to the family (human or furry!)
• Bonus scheme - youll get a stake in our success and a chance to add to your annual earnings.
• Help saving for your retirement - well match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - were proud to have a range of policies to support people in their lives in and outside work including enhanced family leave and policies to promote flexibility inclusion and progression. We believe you shouldnt have to wait to join us to know what to expect from us which is why we share this overview of the policies we have in place to support families and carers. If theres something you want to understand more about just ask - it wont make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctors appointments.
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Access to lots of discounts - including 15% off with Reachs very own online marketplace Yimbly where you can buy everything from homewares to beauty products.
• Interest-free loans - including for season tickets and technology.

If youre excited about this role but dont tick every single box please dont let that stop you from applying.

We know that everyone has their own story to tell and we value potential passion and the perspectives that different backgrounds bring to our work.

Diverse perspectives strengthen our teams and help us better serve our audiences which is why were dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer we encourage applications from people of all backgrounds and experiences.

We are committed to a recruitment process that is fair and welcoming to all without discrimination on the basis of age disability gender identity ethnicity religion or belief sexual orientation or any other protected characteristic.

Remote Work :

Yes

Employment Type :

Full-time

Department / Functional Area: Marketing
Experience: years
Vacancy: 1