Manager, Paid Social, GCS

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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2716 - Manager Paid Social - GCS

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

Role Summary and Impact

The role exists to support a new client win and a growing digital media specialist team where we are looking for an experiencedPaid Social Account Manager who will play an instrumental role in further developing our offering by supporting the ongoing client engagement managing key campaign activity for the client and support the Digital Lead and Account Director to implement the strategic vision of the account and team.

The candidate will report to the Digital Lead though will work consistently with the Account Director. Two additional team members will sit within this Paid Social portion of the team and will directly support this role. The ideal candidate will have proven experience of successfully planning executing and optimising Paid Social campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers as well as developing an understanding of their available products and services.

Key Responsibilities:

Account Managersare expected towork closely withtheir Account Director and junior members to manage theday-to-day operations of one (or more)clientaccounts. Account Managers haveseveral key areas of focusthese include:

Campaign Management

• Developing comprehensive paid social media plans and responses to briefs that align with clientsobjectivesand KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels budget audience formats etc.) and present these backboth to internal and external stakeholders.
• Responsible for end-to-end set up of paid social campaigns across all the relevant social platforms (and working with junior team members toassistthem with this task as necessary). Comfortable using advanced features such as bid rules and 3rdparty optimisation/creative/measurement tools to achieve results for clients.
• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the accountto ensure campaigns are set up to defined best practice standards.
• Responsible for monitoring campaign performance and pacing to ensure all activity delivers as and optimising campaignsin order toimproveperformanceas necessary.
• Working with other team membersto produce detailed &accuratecampaign performance reports in line with agreed client cadence often in Microsoft Excel and PowerPoint. Leading client calls to presentresults insights and next steps as necessary.
• Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able toidentifytrends and recommend actionson-platformto capitalise/mitigate thesetrendsas necessary. Working with junior team members to ensure standards for commentary remain consistent.
• Producing more detailed analysis including end-of-campaign reporting quarterly/annual reviews and for standalone projects.
• Ensure adherence to channel best practices for clients and contribute to the development of evolving best practice.

Client& PartnerManagement

• Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agencys social output.
• Demonstratingadeepunderstanding of the media and technology developments that influenceyourclients business. Able toidentifyopportunities to test and innovate in the paid social space presenting these opportunities to stakeholders and securing client backing.
• Building andmaintainingrelationships with the key media partners including Meta Twitter Snap TikTokPinterestand others.
• Has strong knowledge of the client sector/ industry which is shared to build strategies and plans. Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges.

People Management

• Working withyour line-manager to ensurethe effective management of more junior team members ensuring workloads are sufficientlymonitored& prioritised to ensure deadlines are met.
• Able to communicate clearly andin a timely mannerwith internal and external stakeholders asrequiredacross email chatvideoand in-person. Leading presentations where necessary.
• Attend regular internal meetings and training sessionsin order toactively contribute to the paid social community and wider client by example to motivate and encourage those with less experience.
• Assistingwith the recruitment process for the immediate and wider team. Attending interviews and acting as an ambassador for the team to potential candidates.

Operational Excellence

• Identifyopportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client backing.
• Working with line-manager to develop and implement testing/learning agendas for clients that drive clear and actionable insight on each social platform.
• Working closely with ther channel specialists to ensure activity compliments and enhances the wider marketing mix.
• Responsible foraccurateandtimelyfulfilment of mandatoryagency finance with junior team to ensure processes are followed allowing forprompt payment/invoicing andtominimise finance queries.

Skills and Experience

We are looking for a candidate whocandisplay the following attributes:

• The successful candidate should have experience working in a digital marketing or agency-based role and will need todemonstratea track recordof working with clients or external stakeholders.
• Extensive experiencesetting up and optimising paid social campaigns acrossa numberofthe key social platforms (Facebook Instagram Twitter Snap TikTok etc).Training certifications in any of the key platforms would be a plus(e.g. Meta Blueprint).
• Experience planninglarge-scale paid social campaigns preferably across a mix of brand and direct-responseobjectives.
• Leads and promotes continuous innovation and test & learn opportunities for the team and clients.
• Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement.
• Forming strong relationships is keyto the role the ideal candidate shouldfeel comfortablepresenting to clients and leading calls as required.
• Teamwork is keytothisroleand we are looking for someone who iscollaborative friendlyand with a can-do attitude.
• Experience in line managingindividualsand/or to lead and manage hybrid teams located in different markets.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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Required Experience:

Manager

Employment Type : Full Time
Experience: years
Vacancy: 1