GBI Expert Events Executive

Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.

Healthcare Professionals (Experts/HCPs) are one of the most important drivers of trial and penetration into our brands and categories. As such our strategy is to prioritise investment in marketing to this powerfully influential audience to secure the recommendations that they make for our company our conditions and our brands. This is a highly critical space to win with many of Haleons competitors competing for the hearts & minds of Experts and we need to secure success by driving superiority and reinforcing differentiation within the market and among Experts that will help us to drive commercial leadership.

The GBI Expert Events Executive spans both internal and external audiences to deliver outstanding Haleon events for our priority HCPs. Expert events elevate our brand presence and credibility in the industry and support the activation of external communication campaigns focussed on the strategic aims of all the Haleon categories and the Haleon value proposition.

As the GBI Expert Events Executive you will need to be able to demonstrate meticulous organisation and planning skills and the ability to influence manage and coordinate the activities of a broad range of contributors with differing levels of seniority and role will be a key role within the GBI Expert Marketing team and will require working across all Expert sub teams in the business (Content/Digital/Field) as well as working with the wider cross functional teams across GBI.

The output of this role is highly visible both internally and externally and as such the incumbent needs to demonstrate the ability to hold themselves and others accountable and to build credibility with a large range of external agencies professional Associations and internal stakeholders who are pivotal to their success.

Key Responsibilities

This role will provide you with the opportunity to lead key activities to progress your career and work across local and business unit functions. These responsibilities include some of the following:

• Delivering world-class events through traditional face to face engagement as well as virtual forums. Including delivery of GB OTC and OH annual events (Minimum 4 per annum) delivery of Ireland OH events (Minimum 2 per annum) & delivery of GB & Ireland digital events (Webinars & Podcasts).
• Supporting the GBI Expert Marketing Lead in building Expert KOL relationships and developing marketing plans with key associations and KOLs to build the trust and credibility of Haleon.
• Coordination and leadership of complex matrix teams made up of local BU/global medical and marketing agencies.
• The planning coordination and management of events from design through to delivery and after-action review
• Leveraging the latest in technology and audience engagement to drive impact within the industry
• Responsible for the event budget and its management in line with expectations. Working with procurement on event agency selection to maximise our execution & impact within budget.
• Working closely with Expert category colleagues and internal functional representatives to drive content through Haleon Health Partner and Haleon Social Media Channels
• Sharing in wider forums (GBI Total Business/BU/Global) on best practices for event experiences and long term partnership plans with KOLs and associations
• Understand internal Healthcare compliance restrictions (ABAC etc) and champion best practice

Metrics

• Set annual performance metrics and metrics for each individual event focusing on driving quality engagements. Ensure successful achievement of objectives and continuous improvement.
• Work to drive overall trust metrics of Haleon and our brands through annual tracking survey
• Look at Haleons performance vs competitors
• Support the development of campaign/event specific KPIs / lead / lag indicators for key comms channels conferences journals digital including social media

Personal Attributes

Motivated by our mission and passionate about delivering everyday health with humanity and driving health in more hands you will enjoy fostering and maintaining internal and external relationships complex problem-solving and face into execution challenges with a can-do attitude. Advantageous attributes will be:

• Good understanding and insight of customers consumers and experts
• Deep understanding of associations and conferences across GB and Ireland for both OTC and OH
• Enjoy forward planning and courageous in experimenting with new scientific and creative ideas
• Incredibly organised and structured in planning communication and project management
• Confidence to influence and challenge multiple stakeholders and external partners and escalate where appropriate.
• Team orientated and collaborative with a high level of personal accountability for delivery and results
• Strong presentation skills with a strong sharing mindset to collaborate for impact

Requirements

JOB RELATED EXPERIENCE:

• Brand activation experience
• Digital activation experience
• Event management experience
• Proven project management capability of leading complex projects with successful outcomes within a matrix organisation
• Complex scheduling and agenda management experience
• Budget management experience
• Stakeholder (internal and external) co-ordination

Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.

During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1