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Ideagen
PPC and Digital Marketing ManagerIdeagen • Nottinghamshire, England, UK
PPC and Digital Marketing Manager

PPC and Digital Marketing Manager

Ideagen • Nottinghamshire, England, UK
2 days ago
Salary
£45,000.00 yearly
Job type
  • Full-time
Job description

Role Purpose


Location- Ruddington Nottinghamshire

Level - Experienced Professional

Department - Marketing

Working Pattern - Hybrid (3 days a week in HQ)

Benefits -Benefits at Ideagen

Salary

As Senior PPC Manager you will lead the companys paid media strategy driving high-quality lead generation and business growth across key markets. Youll own the planning execution and optimisation of paid search social display and remarketing campaigns ensuring they deliver measurable commercial results. Working closely with marketing sales and product teams youll manage budgets maximise ROI and identify new opportunities to scale performance and customer acquisition.

If youre a data-driven marketer with a passion for performance and a track record of delivering results wed love to hear from you.

Responsibilities

  • Develop and deliver the paid media strategy to support lead generation pipeline growth and wider business objectives.
  • Plan execute and optimise PPC campaigns across platforms including Google Ads Microsoft/Bing Ads LinkedIn and Meta.
  • Manage campaign performance through bid optimisation audience targeting budget allocation and conversion rate improvement.
  • Conduct keyword research and competitor analysis to identify opportunities for growth and increased market visibility.
  • Monitor analyse and report on campaign performance providing actionable insights and recommendations to stakeholders.
  • Collaborate with content product marketing sales and web teams to deliver integrated and effective marketing campaigns. Oversee paid media budgets ensuring spend is effectively managed and delivers maximum return on investment.
  • Drive continuous improvement through testing innovation and the adoption of PPC best practices.

Skills and Experience

  • Significant experience managing PPC and paid media campaigns within a commercial environment.
  • Proven track record of delivering lead generation and conversion growth through paid marketing activity.
  • Strong knowledge of Google Ads Microsoft/Bing Ads LinkedIn Ads and Meta advertising platforms.
  • Experience using analytics and tracking tools such as Google Analytics and Google Tag Manager.
  • Strong understanding of campaign optimisation audience targeting keyword research and bidding strategies.
  • Experience managing advertising budgets and optimising spend to maximise ROI.
  • Excellent analytical and problem-solving skills with the ability to interpret performance data.

Desirable

  • Experience within a B2B SaaS technology or software business.
  • Knowledge of EHS QMS Compliance Collaboration or related sectors.
  • Experience using CRM and marketing automation platforms.

About Ideagen

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky to ensuring the food on our tables is safe to helping doctors and nurses care for the sick. So when you think of Ideagen think of it as the silent teammate thats always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America Australia Malaysia and India with people doing lots of different and exciting jobs.

Were building a future-ready team and AI is part of how we work smarter. If youre curious adaptable and open to using AI to improve how you work youll thrive at Ideagen!

What is next

If your application meets the requirements for this role our Talent Acquisition team will be in touch to guide you through the next steps.

To ensure a flexible and inclusive process please let us know if you require any reasonable adjustments by contacting us at. All matters will be treated with strict confidence.

At Ideagen we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in please let us know during the application process. Enhance your career and make the world a safer place!

#INDHP

#LI-NOTTINGHAM


Required Experience:

Manager


Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 45000 - 50000

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PPC and Digital Marketing Manager • Nottinghamshire, England, UK

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