Performance Marketing Manager - Fashion Brand
Essex
Salary - Upto £50k
Zachary Daniels are partnered with a fast-growing UK fashion retailer known for its trend-led, affordable collections and strong digital presence. With a loyal customer base, frequent new launches and continued investment in ecommerce and customer experience, the business has established itself as a leading name in accessible fashion.
The Role:
The Performance Marketing Manager will be responsible for developing, executing and optimising paid media activity across Meta, Google and TikTok, with opportunities to expand into additional channels. This hands-on role will involve managing significant advertising budgets, scaling customer acquisition, improving profitability and identifying new opportunities for growth.
Key Responsibilities:
Own and manage the paid media strategy across Meta, Google, TikTok and additional growth channels.
Build, launch and optimise campaigns across all paid acquisition platforms.
Manage Google Performance Max, Shopping, Search and Remarketing campaigns.
Monitor campaign performance daily and make data-driven optimisation decisions.
Monitor and analyse paid media performance across daily, weekly and monthly reporting cycles.
Track key performance metrics including NC-CPA, ROAS, POAS, MER, ...
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