Director of Sales

Hospitality Starts Here – Build Your Future with Cairn Group

Are you ready to grow your career in hospitality? At Cairn Group, we believe work should be rewarding, exciting, and full of opportunities to learn and develop. Whether you're creating unforgettable guest experiences or supporting your team, you'll be part of a friendly, supportive environment where your contributions are valued. With the opportunity to learn, develop, and be recognised, Cairn a place where you can build a career, you’re proud of.

About the Role:

As Director of Sales, you'll join the senior leadership team and drive a strong sales culture, fostering collaboration across departments to create a sense of "one team" while building client relationships and unlocking new business opportunities..

You’ll take ownership of sales targets and performance, creating and implementing plans for short, medium and long-term success, and monitoring results across all relevant KPIs.

You’ll focus on the corporate and MICE markets, maximising yield in alignment with strategic goals. You’ll also ensure marketing and promotional content remains up to date and engaging across all channels.

You’ll manage your time across a range of activities including client visits, telesales, FAM trips, showrounds, and campaigns—working closely with central support and property teams to convert leads, cross-sell, and deliver standout experiences for new and returning clients.

About You:

• A Confident Communicator – Friendly, persuasive and warm, you know how to connect and influence with credibility.
• Market-Savvy – You have a strong awareness of trends and patterns, able to forecast with accuracy and spot shifts in demand.
• Sales-Driven – Your passion is identifying, generating and converting opportunities with a creative, energetic approach.
• Relationship Builder – You develop long-term connections and know how to grow new and existing accounts.
• Proven Performer – You have a successful track record in similar roles and are results-focused, ready to hit the ground running.
• Adaptable – You thrive in a fast-paced, ever-evolving environment and are ready to lead by example.

About Us:

Cairn Group is a leading UK hospitality company with over 60 years of expertise in hotel acquisition, ownership, management, investment, and development. Our journey has been shaped by successful partnerships with global brands and a commitment to creating thriving, guest-focused properties.

At Cairn Group, our values - Respect, Integrity, Sustainability, and Excellence (RISE) - are at the heart of everything we do. We respect our team and guests, act with integrity, and invest in our people to build a sustainable future - for our business, our communities, and the planet. Every day, we work to deliver excellence, going the extra mile to create outstanding experiences for our guests.

Benefits:

• Service Excellence Bonus: Your hard work pays off. Service charge tips and gratuities add a well-earned boost to your pay check,
• Get Paid in Real-Time with Wagestream: Take control of your earnings. Track your pay live, access funds when needed, and get expert financial tips—all in real-time,
• Stay, Relax and Recharge: Enjoy discounted stays across our all our venues. Treat yourself or bring your friends and family along for a well-earned break,
• Delicious Discounts: Indulge a little with 50% off food and drinks across our hotels, bars and restaurants,
• Spa Discounts: Self-care matters! Treat yourself with exclusive wellness offers at our spas and leisure clubs,
• Retail, Cinema & Fun Discounts: Enjoy exclusive access to savings on shopping, cinemas trips and fun days out,
• Rise with Us: From apprenticeships to leadership programs, our development team is here to help you grow and reach your career goals,
• Superstar Awards: Your hard work deserves the spotlight! Each month we celebrate and reward our team members who showcase our values and bring hospitality to life,
• Recommend a Friend: Bring great people into the team and earn a bonus when they join!
• 24/7 Support: We’re committed to your wellbeing. Access our confidential Employee Assistance Programme anytime, anywhere.
• Pension Scheme: Plan for your future with our pension plan, designed to help you build long-term security.
• Year-Round Incentives: Enjoy fun incentives, exciting challenges, and surprise perks throughout the year!
• Bereavement Leave – When life gets tough, we ensure you have the time and support you need to be with your loved ones.

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