Digital and Growth Marketing Specialist

About Diaspora Insurance Diaspora Insurance is a niche financial services provider offering the Diaspora Funeral Cash Plan and related insurance products to African diaspora communities globally. Headquartered in Birmingham, UK, we serve over 20 African nationalities with tailored solutions that meet their cross-border needs. Role Summary We are seeking a data-driven and performance-oriented Digital and Growth Marketing Specialist to join our team on-site in Birmingham. This new role has been created to support the business ambitious growth targets and strengthen the digital capacity of the marketing department. The ideal candidate will bring a strong blend of SEO expertise, paid media campaign management, analytics, and funnel optimisation , with a deep understanding of multicultural or diaspora audiences. You will be responsible for developing and executing integrated digital marketing strategies that drive traffic, generate quality leads, and increase brand visibility across the UK, Europe, North America, and other key diaspora markets. Key Responsibilities Paid Media & Performance Marketing Plan, execute, and optimise paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, Tiktok and LinkedIn. Manage ad budgets efficiently to achieve lead generation and conversion targets. Set up and monitor tracking (GA4, GTM, UTM tagging) to measure campaign performance and ROI. Conduct A/B testing and iterative performance improvement. Develop and manage email marketing campaigns, including audience segmentation, automated flows, and performance tracking to support lead nurturing and retention goals SEO & Organic Growth Conduct keyword research, content audits, and competitive analysis to inform SEO strategy. Optimise website pages and blog content for on-page SEO performance. Collaborate with content and design teams to develop SEO-friendly assets. Build and manage backlink strategies and identify opportunities for domain authority growth. Analytics & Reporting Monitor, analyse, and report on performance metrics using Google Analytics, Data Studio, and CRM data. Identify patterns and insights to inform strategy shifts and optimisations. Create dashboards and present actionable insights to stakeholders. Lead Funnel & CRO Manage and improve the customer acquisition funnel from awareness to conversion. Develop and execute strategies to reduce drop-offs and increase form fills/sign-ups. Support email marketing automation and retargeting initiatives. Team Support Collaborate closely with the broader marketing and media teams to ensure alignment across campaigns. Provide added capacity and coverage during the current maternity leave period. Support in training junior team members on campaign reporting and digital tools, if required. Key Skills & Requirements Proven experience (minimum 3 years) in a similar digital/growth marketing role. Strong hands-on experience with Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, and SEO tools (e.g., SEMrush, Ahrefs). Excellent understanding of digital acquisition channels and growth metrics. Solid knowledge of CRO techniques and user journey mapping. Familiarity with WordPress, CRM platforms (e.g., HubSpot), and email automation tools. Advanced skills in Excel/Google Sheets and reporting dashboards. Strong analytical mindset with a proactive, test-and-learn approach. Excellent verbal and written communication skills. Experience working with multicultural or diaspora markets is a strong advantage. Preferred Qualifications Degree or diploma in Marketing, Digital Marketing, Business, or related field. Google Ads and Meta Blueprint certifications (preferred). Experience with basic HTML/CSS is a plus. Understanding of African diaspora media channels and community dynamics. What We Offer A dynamic, impact-driven work environment focused on cultural engagement. Competitive salary and growth opportunities within an expanding international brand. Opportunities to experiment, innovate, and directly influence marketing performance. On-site role in a collaborative team environment, based in Birmingham HQ. Application Deadline: 20th August 2025 To Apply: Please send your CV and a short cover letter to hr@diasporainsurance.com, along with any relevant portfolio links or campaign performance samples. Visit us at: www.diasporainsurance.com