Digital Marketing Executive - Nationwide

Digital Marketing Executive - Nationwide

Salary
£28,000 to £30,000

Full time

Location
Remote working within the United Kingdom with a requirement to travel to sites and attend monthly team meetings.

About Parkwood Leisure

Parkwood Leisure was established over 25 years ago and is now one of the UK's leading operators of publicly owned leisure facilities. Working with key partners we're a company that's proud to deliver a first class service at each of the facilities we manage and are committed to working with local communities to make a difference and provide a healthier and happier lifestyle to the communities we serve.

About the role
We are looking for an experienced Digital Marketing Executive who thrives in delivering engaging digital multi channel content with a high attention to detail. As a key member of the Marketing Team, you'll be responsible for driving our digital marketing efforts across multiple channels, working closely with our Junior Digital Marketing Manager and Senior Digital Engagement Manager. The role will focus on ensuring digital content across all channels are aligned and web content across the entire Parkwood's portfolio is up to date and optimised to maximise performance.

What you'll do
Website

• Keep our portfolio of websites up to date with scheduled content improvements
• Handle site requests for website support, updating content for the full portfolio of websites
• Create engaging content that is SEO optimised to achieve key marketing KPIs
• Audit and manage web pages to ensure best practice is being adhered to
• Support in using reporting tools to improve and maintain current search rankings for key terms
• Support in delivering a testing plan that continually improves website performance against key Marketing KPI's

Digital Channels

• Work with stakeholders to ensure content is up to date and aligned across all digital channels including web, CRM and Google My Business
• Manage and keep up to date Google My Business pages for Leisure Centre sites
• Ensure reviews are being replied to on Google My Business pages via our central CRM system
• Support in the creation and delivery of CRM campaigns on email, push notifications, in app messaging and SMS
• Work with a 3rd party partner and Leisure Centre sites to ensure Life Fitness screens are up to date and promoting key messages
• Managing CRM and Google My Business local requests
• Manage AB testing plan to ensure continuous optimisation

Experience
You'll have 2 or more years experience in a similar role, with a specific focus on

• Working across multiple areas of digital marketing
• Updating website content within a CMS platform. Experience with Magnolia CMS is preferable
• Experience working with a CRM platform and sending email campaigns
• Creating engaging copy across multiple channels
• Managing a Google My Business account
• Working with key stakeholders

You'll have

• Good attention to detail
• Excellent planning and organisational skills, able to keep multiple projects on time and deliverable to a high quality
• Excellent copywriting skills
• Understanding of best practices to improve digital user experience
• An ability to innovate and think laterally
• Creative mindset to continually create fresh eye catching content
• Growth mindset to continue to find ways to improve performance and ensure cohesion on multiple channels
• Able to work with a wide range of internal and external stakeholders
• Works well in a team
• An open and friendly personality
• Experience in a similar role or a related qualification
• High energy levels, a natural motivator
• Clear and confident in communication

Reasons to join us

• Free gym membership at any of our centres
• Employee health cash plan
• Employee discount portal get discounts on travel bookings, high street vouchers, gift cards, cinema tickets, days out, leisure activities and your day to day spending.
• Childcare vouchers
• Cycle to Work scheme
• Eye test vouchers
• Pension Scheme
• Company sick pay
• Career progression
• Option to increase your annual leave entitlement by purchasing additional days
• Training and development

How to apply
If you are interested in this opportunity, please submit your CV as soon as possible. We will be reviewing applications and conducting interviews on a rolling basis, so early applications are encouraged to avoid missing out.
Due to the volume of applications we receive, if you have not heard from us within 14 days of submitting your application, please assume that your application has not been successful on this occasion. We thank you for your interest.

Closing Date
17 July 2026

Selected candidates may be invited for an interview before the closing date, therefore early application is recommended.
The Parkwood Leisure Holdings Ltd Group are proud to be Equal Opportunity Employers that are committed to inclusion and diversity. Please note that visa sponsorship is not available, you must have a valid proof of your right to work in the UK.