Head of Marketing

Whats in it for you

As Head of Non-Retail Marketing you will set and lead the marketing strategy for two of our most exciting and high-growth brands: Octopus Capital and Octopus Ventures. Spanning institutional asset management real assets and venture capital this is a rare opportunity to own marketing across two complementary but distinctly different brands each with distinct audiences distribution models and deployment objectives.

Youll work at the intersection of investment distribution and marketing partnering closely with senior leaders to drive effective deployment generate demand and support fundraising and growth across sophisticated institutional investor real estate operator & developer and founder audiences. From defining the brand positioning and thought leadership approach to overseeing campaign delivery and content youll lead a team and own the end-to-end marketing function for both brands.

A core focus of the role is ensuring marketing activity directly supports distribution and capital deployment aligning closely with fundraising priorities product pipelines and investor demand.

This is a senior leadership role for someone who understands the nuance of marketing to institutional real asset and founder audiences - and who can move between the long-form relationship-led world of private markets & real assets and the fast-paced ecosystem-driven world of venture capital with equal confidence. We operate in a regulated environment so the ability to deliver high-quality compliant marketing activity is essential but so is the ambition to do things differently.

What will you be doing

• Own and lead the marketing strategy for Octopus Capital and Octopus Ventures ensuring activity is tightly aligned to each brands commercial objectives fundraising priorities deployment opportunities and growth plans.
• Define and evolve the brand positioning narrative and messaging for both brands articulating clearly what makes each distinctive but complementary to its target audiences.
• Lead develop and grow a high-performing marketing team fostering a culture of accountability creativity and commercial focus.
• Develop integrated marketing programmes across channels including content digital events and partnerships tailored to institutional investors real estate operators & developers co-investors and founders.
• Own and develop the thought leadership strategy for both brands commissioning and producing high-quality research insight and content that builds credibility and drives engagement with key audiences.
• Oversee the digital presence of both brands working with the central digital team on website performance organic and paid search social channels and campaign analytics.
• Work in close partnership with investment teams Partners and senior stakeholders across both brands to translate complex investment strategies and portfolio stories into compelling marketing.
• Support fundraising and investor relations activity through the development of high-quality marketing materials pitch support and LP communications.
• Implement a rigorous approach to measurement across all marketing activity using data and insight to demonstrate impact and continuously improve the programme.
• Manage marketing budgets across both brands allocating resource effectively and demonstrating clear return on investment.
• Maintain oversight of the regulatory and compliance framework for all marketing output ensuring activity meets financial promotion rules and the standards expected of both brands.
• Work in close partnership with Retail Marketing to ensure a joined-up high-quality approach where audiences and channels overlap - maximising impact for the broader Octopus Investments brand.
• Provide clear regular visibility of marketing plans and performance to senior stakeholders across both businesses.

Qualifications :

Ideally youll have:

Significant B2B or institutional marketing experience ideally in financial services covering areas such as private markets venture capital asset management real estate or alternative investments.

A track record of leading marketing strategy at a senior level with demonstrable commercial impact.

People management experience and the ability to build and develop a high-performing team.

Deep understanding of institutional and founder audiences including how they consume content make decisions and engage with investment managers.

Experience developing and executing thought leadership programmes with an ability to translate complex investment content into compelling audience-relevant material.

Strong stakeholder management skills with the confidence and credibility to partner with senior investment professionals and business leaders.

Excellent written and verbal communication skills with a high attention to detail.

Experience managing budgets across multiple brands or business lines.

Familiarity with the regulatory environment for financial services marketing and the ability to deliver high-quality output within financial promotion rules.

Bold commercially curious and not afraid to challenge convention in how we market to professional and institutional audiences.

We encourage you to apply even if you dont tick every box. Whats the worst that can happen

This role will evolve as we grow and develop. So if youre looking for a challenge in a fast-paced and dynamic business we can deliver on that.

Additional Information :

What we offer

A competitive salary bonus pension and share incentive plan
Take what you need holiday
Flexible working
Anchor (our wellness hub) which includes Headspace one to one coaching through Sanctus Parent Cloud Digital GP Shout & more
Enhanced family leave policies
Life insurance critical illness cover and income protection
Private medical insurance for you and your family
Electric vehicle leasing
The option to work overseas up to a month per year

Our Values
At our core we believe that how a company behaves is just as important as what it does. Thats why we chose to become an accredited B Corp (the equivalent of a Fairtrade coffee stamp but for companies) and to change our Articles of Association so that the interests all our stakeholders employees customers communities environment and shareholders are considered in every decision we make.

We are committed to building a workplace where diversity is valued and inclusion is a priority. By providing equal opportunities for growth and development we embrace and celebrate all races genders religions sexual orientations ages disabilities and socio-economic backgrounds. We believe teams achieve their best when every member feels safe respected and empowered to be their authentic selves.

Were proud to be disability confident and are committed to supporting candidates with a disability including neurodiversity and mental health conditions throughout the recruitment process. Applicants are welcome to opt-in to the disability confident scheme as part of our application process. If you require any adjustments to the interview process well be happy to accommodate where possible.

Remote Work :

No

Employment Type :

Full-time

Department / Functional Area: Marketing
Experience: years
Vacancy: 1