Senior Executive, Marketing

About Crowe Crowe is a leading national firm offering audit, tax, advisory, and consulting services with global reach and local expertise. As an independent member of Crowe Global, one of the top 10 accounting networks worldwide, we have access to over 40,000 professionals across 140+ countries and more than 800 offices globally. Our vision is to be a leader in our chosen markets, creating lasting value for our clients and our people and being a trusted partner in their success. We are dedicated to driving client success, empowering our people, embracing sustainability, delivering technological change and acting in the public interest. Job Description We are seeking an experienced Senior Marketing Executive to join our team as maternity cover for 12 months, providing a fantastic opportunity for a confident and enthusiastic individual looking to progress their career with a recognised brand, in the business-to-business professional services market. This full-time role reports to the Senior Marketing Lead for Industries and will involve supporting the delivery of marketing programmes aligned to the firm’s strategy. Candidates will need some professional services marketing experience, preferably within accountancy and at Senior Marketing Executive level. If you are comfortable working across all areas of the marketing mix, can work to tight deadlines and have a delivery focused ‘can do’ approach, this is the perfect role for you. The successful candidate will be supporting marketing initiatives and projects across a broad range of industries as required. The marketing team is predominantly based in Crowe’s London office but collaborates nationally across all offices. The successful candidate will be required to be in one of Crowe’s offices a minimum of three days a week. Travel to other offices will be required depending on the needs of the business. Responsibilities * Take ownership of comprehensive marketing campaigns from inception through to completion. * Develop an awareness and understanding of the firms’ sectors and service lines with a view to: * edit and curate content for the website and write and generate new material to ensure it remains up to date * conduct relevant client and competitor intelligence * identify emerging trends to add value to conversations and marketing plans as well as updating existing content * write, edit and curate content for email marketing, the website, advertising, brochures social media and other digital content * communicate successes and raise awareness of services through internal communication channels * End to end event management for in-person and virtual events. * Effectively build and manage stakeholder relationships through knowledge sharing and expectation management. * Collating, editing, updating and proofing all core marketing content. * Effectively measure, evaluate and present back on all marketing activity and performance measures to help inform continuous improvement. * Act as a brand guardian, ensuring consistency and compliance in the development of all marketing content. Skills * Actively seeks to develop and maintain strong relationships with key stakeholders. * Excellent organisation and project management skills with the ability to multitask to a high standard to meet strict deadlines. * Confident with an ability to manage challenging situations with diplomacy and discretion. * Excellent language skills and good communicator at all levels, both verbally and in writing. * Creative with excellent accuracy and attention to detail * An eye for emerging trends and a curious nature to add value to stakeholders and marketing plans. * Works well in a team and on their own, with an ability to manage and prioritise their own workload. * CRM experience (preferably InterAction or Dynamics 365) and use of HTML emailing platforms. * Excellent knowledge and application of the full Microsoft office suite. * Experience delivering virtual and in-person events. Knowledge of ON24 and/or Microsoft Teams is preferable. * Ability to work both reactively and proactively. * Accuracy and attention to detail. Qualifications * Degree level education in marketing or CIM qualified. We are open to candidates who do not have these qualifications, if they have proven relevant experience. * Previous professional services experience is desired, preferably in accountancy. Why choose Crowe? Whatever career you choose, whether in audit, tax, marketing or HR, we can offer you a rewarding and clear career pathway, designed to help you develop your existing talents as well as discovering new ones, positioning you to make a meaningful difference to our ever-growing and varied client base. At Crowe we foster a collaborative and inclusive culture, and we will encourage, support and guide you on an exciting professional journey of self-discovery. We value innovation and welcome those committed to making a difference for our clients, communities, and colleagues. With access to expert knowledge, continuous learning, competitive salaries, and flexible benefits, you will have the tools to build a rewarding career. We are committed to diversity in our teams, equal opportunity and merit-based progression. We promote a healthy working environment with flexible working approach alongside dedicated wellbeing support, helping our people to thrive both professionally and personally. Following changes to government policy in April 2024, we only accept applications from individuals with an existing, permanent, right to live and work in the UK. J-18808-Ljbffr