Sr Manager, Brand Integrity Squishmallows

As the Senior Manager Brand Integrity youll play a pivotal role in protecting elevating and expanding the magic of Squishmallows across the globe. Reporting directly to the VP Brand Integrity this dynamic role bridges the gap between creative excellence and sharp business acumen. You will collaborate closely with world-class licensees and internal partners to ensure our signature quality plush consistency and demographic-spanning charm shine through every consumer touchpoint. As the day-to-day champion for our partners youll lead creative direction streamline approvals drive process improvements and inspire a talented team of direct reports to keep our brand integrity as soft and secure as our plush.

What You Will Do:

• Act as the primary creative contact for assigned licensees; lead regular meetings share feedback and provide direction that reflects brand standards and market trends.
• Translate trend insights and consumer data into differentiated brand-aligned creative strategies tailored to various customer age ranges and retail channels.
• Ensure product differentiation by channel and support the retail strategy through informed creative oversight.
• Strong Graphic design skills to help our partners with creative solutions.

• Review and comment on product designs packaging and marketing collateral to ensure alignment with brand identity and age-appropriate appeal.

• Review product and packaging submissions articulate clear direction to ensure brand integrity is preserved.

• Collaborate cross-functionally with retail marketing social global events and business teams to maintain alignment and elevate brand presence.
• Monitor product approval calendars manage deadlines and support on-time delivery of assets and reviews.
• Meet licensee timelines and provide clear creative direction work at a fast pace to achieve both.
• Curate creative that reflects a brand-right elevated products (mock-ups) to inspire licensees and influence product collections.
• Communicate regularly with our licensees and support brand business objectives to maximise presence in the category.
• Build strong relationships with partners internally and externally
• Manage pre-production and contractual samples.

Supervisor Responsibilities:

Manages People: Yes

• Manage and mentor direct reports fostering professional growth and high creative standards.
• Delegate effectively across projects providing constructive feedback and ensuring accountability.
• Promote a collaborative and inclusive team environment that values curiosity ownership and innovation.

What We Are Looking For:

• Bachelors degree in marketing design business brand management or another related field is a plus.
• 7 years of experience in brand marketing licensing (or another related field) in a consumer goods industry ideally in a design-focused or creative strategy role.
• 3 years of experience in a leadership role.
• Adobe Creative Suite Expertise is a must (Adobe Illustrator Photoshop).
• Experience collaborating cross-functionally and leading creative conversations with external partners or licensees.
• Strong knowledge of branding principles.
• Skilled in managing multiple projects and priorities in a fast-paced environment.
• Proven experience managing or mentoring junior team members with the ability to delegate effectively provide feedback and support team development.
• Strong mass and specialty market design awareness; ability to interpret trends across multiple age groups and categories.
• Strong understanding of manufacturing constraints and product development cycles.
• Experience designing across multiple age groups and product categories.
• Excellent organizational time management and communication skills (both written and verbal).
• High attention to detail adaptability and ability to work independently or in a team setting.
• Proactive collaborative and solutions-oriented.
• Passion for design trend forecasting and brand building.
• Strong presentation skills comfortable presenting creative direction and brand decisions to internal stakeholders and external partners.
• Embodies the company values: humility passion and a collaboration.
• Prior experience in the toy industry a plus.

This job description is intended to outline the primary duties and responsibilities of the role and is not an exhaustive list of all tasks that may be required. Duties responsibilities and activities may be varied or new ones assigned from time to time in line with business needs and the scope of the position.

What we offer

The base salary may vary based on experience role tenure performance industry and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer so the salary range may not apply to other states.

Our benefits package includes Private Medical Insurance Death in Service insurance EAP and pension.

Our work environment provides a flexible work schedule that includes a Monday through Thursday on-site with an optional WFH on Fridays.

Reasonable Accommodations

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Working at Jazwares

At Jazwares we believe an innovative idea can come from anywhere and anyone. Through our three pillars we foster innovation and encourage creativity in every area of our business.

• Passion: Our conviction and enthusiasm show in our products relationships and commitment to our community.
• Collaboration: We share one vision worldwide constantly striving to improve and innovate together.
• Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Dont miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today and lets shape the future of play together!

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race color sex religion national or ethnic origin citizenship status ancestry disability age military status marital status sexual orientation or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment its services programs and activities.

Who We Are

Jazwares a Berkshire Hathaway company is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997 Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows Pokémon Hello Kitty Star Wars Five Nights at Freddys Disney BumBumz and addition to toys offerings include costumes games and pillows. Headquartered in Plantation Florida Jazwares has offices worldwide and sells its products in over 100 countries. For more information visit and follow us on LinkedIn X Instagram and Facebook.

Recruitment Safety

Please be wary of unsolicited communications from individuals or websites you are not familiar with or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in @. Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications you can reach out to We look forward to you experiencing a safe and enjoyable application process at Jazwares!

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1