Marketing Manager (Print and Direct Mail)

MOO set out to shake up the world of print back in 2006. And weve come a long way since. Today were a 400 strong team (were thinking of getting matching jackets) who create print and digital products for companies of all sizes from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.Our global HQ is in London UK while we also have premises in the US youll find us in Boston MA as well as East Providence RI and Denver CO.
Were making new and exciting things and we could really do with your help.

The CRM (Customer Relationship Management) team strives to deliver personalised omni-channel experiences that deepen the connection between MOO and its customers. Each touch point is an opportunity to deliver remarkable experiences for customers while building greater lifetime value potential for MOO.


*Marketing Manager - Print and Direct Mail (12-month FTC)*

The Role

Were looking for a Print Marketing Channel Manager to lead MOOs Direct Mail and Inserts marketing channels during a 12-month maternity cover.

This role is responsible for driving the strategy performance and growth of our physical customer marketing channels. Youll own the channel plans budgets audience strategy experimentation and performance optimization for Direct Mail and Inserts helping us create high-quality offline marketing experiences that drive measurable customer and commercial impact.

Youll work closely with teams across CRM Analytics Brand Product Marketing Marketing Automation Creative Operations and Manufacturing to deliver campaigns that are effective beautifully executed and aligned to our broader customer marketing strategy.

The Person We Want

• Youre a commercially minded marketer who enjoys turning customer insights into effective marketing strategies.
  Youre comfortable owning a channel making decisions based on performance data and balancing creativity with commercial outcomes.
• You enjoy working cross-functionally bringing together multiple stakeholders to deliver complex initiatives.
• Youre naturally curious proactive and always looking for opportunities to improve performance test new ideas and create better customer experiences.
• Most importantly youre excited by the opportunity to work with physical marketing channels and help shape how customers experience the MOO brand beyond digital touchpoints.

Responsibilities

• Own the strategy planning execution and performance of MOOs Direct Mail and Inserts marketing channels
• Manage channel budgets forecasts and spend allocation with a focus on driving incremental revenue and positive ROAS
• Develop campaign plans and briefs that clearly define objectives target audiences messaging creative requirements timelines and success metrics
• Partner with Analytics to build audience strategies measurement plans holdout tests and experimentation roadmaps
• Use campaign performance data and customer insights to optimize targeting creative formats investment and future channel plans
• Collaborate with Brand Product Marketing Creative and Marketing Automation to connect print marketing activity with broader customer journeys and campaigns
• Work closely with the Print Marketing Operations Specialist and Manufacturing teams to ensure campaign plans are operationally feasible and delivered to a high standard
• Identify opportunities to expand and evolve the Direct Mail and Inserts programs across audiences markets formats and use cases
• Explore new direct mail formats print applications and customer experiences that leverage MOOs products and print expertise in innovative ways

About You

• Experience managing marketing campaigns CRM programs lifecycle marketing direct mail offline marketing or performance marketing channels
• Strong commercial mindset with experience using data to make marketing decisions and improve campaign performance
• Comfortable managing budgets forecasts performance reporting and investment recommendations
• Able to develop clear campaign briefs channel plans and testing strategies
• Strong project management skills with the ability to prioritize across multiple campaigns and stakeholders
• Confident working with analytics partners on audience targeting campaign measurement and experimentation
• Strong communication and stakeholder management skills across marketing creative analytics and operations teams
• Passionate about print and physical marketing with an appreciation for how format design and tactile experiences influence customer engagement and campaign effectiveness
• Excited by the opportunity to use MOOs products print capabilities and creative strengths to create marketing that stands out

Nice To Have

• Experience managing Direct Mail Inserts print marketing or other offline marketing channels
• Familiarity with incrementally testing holdout testing or ROAS measurement
• Experience working in ecommerce retail subscription or customer lifecycle marketing
• Experience partnering with Creative teams on campaign development and creative briefs
• Familiarity with CRM or marketing automation platforms such as Braze
• Experience working across global markets multiple regions or operationally complex campaigns

Whats it like to work at MOOMOOs the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success while also recognising the importance of a healthy work/life balance.
Thats why we offer 25 days holiday rising by one day for each year here (for 5 years) a matched pension scheme and paid parental leave. Well offer you private healthcare life insurance a season ticket loan and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program.
Diversity StatementWe are working hard to create a representative inclusive and super-friendly team because we know that different experiences perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesnt discriminate on the basis of race colour religion or belief gender national origin age sexual orientation marital status disability or any other protected class.
As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore wed like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it wont in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential it is only used to better our inclusion and diversity submitting this information you consent to MOOs processing of it for these purposes.We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager

Employment Type : Contract
Experience: years
Vacancy: 1