Senior Product Marketing Manager

Were looking for a strategic and commercially minded Senior Product Marketing Manager to lead the global go-to-market strategy for YouGovs portfolio of research and AI-powered products.

Youll own product positioning messaging and launch strategy ensuring our products are clearly differentiated and effectively communicated across global markets. Working closely with Product Sales Marketing and regional teams youll create compelling campaigns and sales enablement programmes that drive awareness adoption and revenue growth.

Youll also play a key role in shaping product strategy through market and competitor insights while mentoring a junior Product Marketer and helping scale the function.

Key Responsibilities:

Product Marketing & Go-to-Market

• Own the positioning messaging and value proposition for YouGovs products and solutions.
• Lead global go-to-market strategies for new products features and enhancements with a particular focus on AI and research solutions.
• Develop solution-led campaigns and sales enablement materials that support revenue growth and improve win rates.
• Create compelling product narratives customer success stories and commercial messaging.
  

Commercial & Market Strategy

• Partner with Product Sales and Regional Marketing teams to deliver coordinated global product launches.
• Monitor the competitive landscape and identify opportunities to strengthen YouGovs market positioning.
• Analyse customer and campaign performance data to optimise product marketing strategies and identify revenue growth opportunities.
• Support website optimisation and customer journey improvements to increase engagement and conversion.
  

Cross-Functional Leadership:

• Collaborate with Product Creative Editorial Social Media Paid Media and Marketing Automation teams to deliver integrated campaigns.
• Contribute to wider brand marketing initiatives where product expertise is required.
• Build strong relationships with senior stakeholders across the business.
  

What Youll Bring:

• 5 years B2B Product Marketing experience ideally within market research data insights or SaaS.
• Proven experience developing and executing successful global go-to-market strategies.
• Strong understanding of the competitive landscape and experience positioning products in a competitive market.
• Experience marketing AI-enabled products or incorporating AI into marketing workflows is highly desirable.
• Excellent copywriting and storytelling skills with the ability to translate complex products into clear customer-focused messaging.
• Strong stakeholder management skills with experience influencing cross-functional and international teams.
• Data-driven approach to campaign measurement and optimisation.

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Why join YouGov
Join our global team to help us achieve our social mission: to make millions of peoples opinions heard for the benefit of our local national and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research our biggest asset is our people. If our research is to be truly representative of what the world thinks we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov
We are driven by a set of shared values. We are fast fearless and innovative. We work diligently to get it right. We are guided by accuracy ethics and proven methodologies. We respect and trust each other bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical financial and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace so they can bring their full selves to work.

Equal Opportunity Employer
As an Equal Opportunity Employer qualified applicants will receive consideration for employment without regard to race color religion sex (including pregnancy gender identity or expression and sexual orientation) parental status national origin marital status age disability genetic information HIV status political affiliation socioeconomic background veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications merit and business need.

Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov please read our privacy notice at Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1