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The Executives in Sport Group
Head of Paid MediaThe Executives in Sport Group • London, England
Head of Paid Media

Head of Paid Media

The Executives in Sport Group • London, England
27 days ago
Job type
  • Full-time
Job description
Head of Paid Media - London-based Sports Organisation About the Sports Organisation: This leading sports organisation based in London sits at the intersection of sport, entertainment, live events and premium experiences, engaging consumers through a broad range of products, content and experiences. As the organisation continues to invest in its commercial and digital capabilities, it is building out a market‑leading paid media function designed to deliver measurable value for commercial partners while unlocking new revenue opportunities through audience insight, first‑party data and digital innovation. As Head of Paid Media, you will play a central role in shaping and developing this capability, helping position the organisation at the forefront of performance marketing within the sports and entertainment industry. The Impact Youll Make: This sports organisation is looking for a Head of Paid Media to lead its in‑house paid media and performance marketing strategy. This role will be central to the organisations commercial growth strategy. You will help transform how paid media, audience data and digital marketing are used to deliver measurable results for commercial partners, generate new revenue opportunities and create a genuine point of differentiation within the market. Key Responsibilities: * Develop and deliver the organisations long‑term paid media and performance marketing strategy. * Build and scale an in‑house paid media capability that delivers measurable commercial value. * Lead integrated paid media campaigns across social, search, display, video and programmatic channels. * Use first‑party data, audience insight and personalisation to improve campaign performance and commercial outcomes. * Identify new commercial opportunities through audience targeting, digital media innovation and data‑led marketing. * Work closely with commercial teams to develop market‑leading partner campaigns and performance solutions. * Establish clear reporting frameworks that demonstrate campaign effectiveness, return on investment and commercial impact. * Oversee campaign budgets and media spend allocation, including KPIs around generating additional partner spend. * Lead and develop a high‑performing team while fostering a culture of innovation and continuous improvement. * Build strong relationships with stakeholders across commercial, marketing, data and digital functions. Your Skills and Experience: * Significant experience leading paid media, performance marketing or digital growth functions. * Proven track record of delivering measurable commercial and revenue outcomes through paid media. * Experience within sport, entertainment, media or live events. * Strong understanding of paid media platforms including Meta, Google, YouTube, LinkedIn and programmatic channels. * Experience using first‑party data, audience segmentation and performance insight to optimise campaigns. * Commercially minded, with the ability to translate marketing performance into business value. * Strong analytical, reporting and stakeholder management skills. * Experience building or developing high‑performing teams and marketing capabilities. J-18808-Ljbffr
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Head of Paid Media • London, England

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