BBC Career Opportunities Insights Manager 12 month FTC

JOB DETAILS

JOB BAND: D
CONTRACT TYPE: 12 month Fixed Term Contract
LOCATION: London TVC
DEPARTMENT: CRM Data & Insights
PROPOSED SALARY RANGE: 52000 - 57000 on relevant skills knowledge and experience. Plus London Weighting Allowance of 5441. The expected salary range for this role reflects internal benchmarking and external market insights.

Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.

WE ARE BBC STUDIOS

PURPOSE OF THE ROLE

This is an exciting role within the CRM Data & Insights team supporting both BBC Studios Kids & Family (K&F) Productions. Bluey from a Brands & Licensing perspective and reports into the VP Insight (K&F). The K&F business has a strong portfolio with popular shows such as Bluey and Maisy in the pre school category and Blue Peter and Crookhaven amongst older children whilst Bluey is the #1 kids show in Australia the UK and the US.

This role will look to provide insights at all stages of the content and brand lifecyle from understanding changing kids viewing habits informing development of new and existing IP performance reporting and helping further commissioning and commercial decisions.

WHY JOIN THE TEAM

This role sits within COO group. We work closely with all parts of the BBC Studios business across Production and Brands & Licensing including Development Strategy Title and Brand Marketing Consumer Products and Licensing Gaming Digital and Content Sales. Work will be undertaken in close collaboration with other areas of Insight across BBC Studios including other members of the CRM Data & Insights team regional researchers and BBC Group Audiences teams.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Drive key insights that will support creative and commercial decision making across the K&F production community.
• Support the creative renewal of our long running programmes (including tenders) and support the development of new IP across both preschool and 7 kids with a view to creating global franchise brands.
• Work in partnership with the VP of Insight K&F and other senior stakeholders to increase the impact BBC Studios Insights team has on the wider business.
• Be the lead on all Bluey brand insight requests including regular reporting setting KPIs running the global brand tracker and managing other large scale ad-hoc projects.
• Co-ordinate and prioritise insight needs from the K&F team Bluey Global Brand team and Brands & Licensing kids teams working closely with VP of Insight K&F and junior members of the insight team.
• Manage the K&F Trends programme to ensure stakeholders are brought closer to audience trends and needs including setting up meet the audience sessions.
• Work closely with the data analysts to integrate digital data (e.g. performance of our YouTube and Facebook channels) into reporting
• Lead the design and management of ad hoc research projects which will deliver impact for your stakeholders.
• Support the wider insights team in responding to strategic deliverables and utilise wider insights and content expertise across the total insights community.
• Work in concert with all insight and data experts to bring to life the global voice of the complex audiences no matter the platform.
• Manage supplier relations including budget and contract management.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Proven track record in designing and delivering multi-market research programmes that influence the business and communicating compelling stories in a relevant creative & engaging manner
• Good quantitative analytical skills particularly working creatively with existing data sources/large data sets and making this a narrative
• Confident using industry sources and software like Techedge Nielsen Tubular YouGov Insight Family
• Able to build and maintain excellent relationships with internal partners wider teams and ventures

DESIRED BUT NOT REQUIRED:

• Experience within the Childrens market would be a bonus but not imperative
• Experience of running qualitative groups
• Experience in managing a large scale brand tracker is desirable

If you can bring some of these skills and experience along with transferable strengths wed love to hear from you and encourage you to apply

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

#BBCSTUDIOS

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1