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Sonova International
Senior Marketing Insights ManagerSonova International • Nottingham, England, UK
Senior Marketing Insights Manager

Senior Marketing Insights Manager

Sonova International • Nottingham, England, UK
27 days ago
Job type
  • Full-time
Job description

The Role

The Senior Marketing Insights Manager is responsible for turning data into commercial advantage.

The role will develop and own an AI-powered Marketing Insights Hub creating a single source of truth by combining customer commercial marketing and market intelligence data.

Using advanced analytics forecasting and marketing effectiveness measurement the role provides actionable insights that help optimise marketing investment improve customer experience and support sustainable business growth. It also champions a data-driven culture through predictive analytics automation and self-service reporting.

Key Responsibilities

  • Develop and lead an AI-powered Marketing Insights Hub integrating marketing customer commercial and market data into a single insights platform.
  • Create automated dashboards self-service reporting and AI-driven analytics to support data-led decision making.
  • Monitor and analyse key commercial metrics including sales bookings margins product mix and forecasting.
  • Identify opportunities to improve marketing performance and support commercial growth targets.
  • Measure campaign performance across paid media CRM digital and partnerships.
  • Analyse key metrics including CAC ROAS CLV and conversion performance.
  • Support econometric modelling attribution and customer journey optimisation.
  • Deliver insight into brand health customer behaviour campaign effectiveness market trends competitor activity market share and NPS/CSAT.
  • Provide actionable recommendations to inform marketing strategy.
  • Lead the annual market research programme managing external agencies and budgets.
  • Develop customer segmentation and deepen understanding of the customer journey to improve targeting and personalisation.
  • Advanced analytics Power BI Excel and dashboard development.
  • Marketing analytics including CRM attribution econometrics ROI and customer journey analysis.
  • Data integration across customer commercial digital and market intelligence.
  • Knowledge of AI automation and emerging technologies to enhance insight generation and forecasting.

Whats in it for you

Salary up to 60000.00 DOE

Hybrid Working - Nottingham

Car Allowance

2530 days annual leaveplus bank holidays

Boots Discount Card

Free hearing aids (if required as an employee)

Free flu vaccination (discounted for family members)

Pension scheme & life assurance

Flexible Benefits Box tailor your package

Teluswellbeing support confidential support inside and outside work

Long service awards recognising your contribution

What were looking for

Essential

  • Degree in Marketing Business Economics Statistics or related discipline.
  • 5 years experience in marketing analytics insights or commercial analysis.
  • Strong experience with Power BI Excel reporting CRM analytics stakeholder management and working with complex datasets.

Desirable

  • Experience with AI LLMs Machine Learning SQL Marketing Mix Modelling econometrics forecasting pricing attribution data warehousing and advanced marketing measurement.
  • Experience in healthcare retail or FMCG.

We care. We drive innovation. We strive for excellence. We build the best team.

#BootsHearingcare


Required Experience:

Manager


Employment Type : Full Time
Experience: years
Vacancy: 1
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Senior Marketing Insights Manager • Nottingham, England, UK

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