Account Based Marketing Specialist – Life Sciences

Job Description:

We believe in bold ideas diverse perspectives and the drive to transform knowledge into impact. Here your curiosity fuels progress your voice shapes innovation and your ambition helps redefine whats possible within science and learning. We are a culture that obsesses over impact challenges and drives whats next to power infinite possibilities for our customers colleagues and society at large.

About the Role:

The Account Based Marketing Specialist will own account-based marketing programs that drive retention expansion and cross-sell/upsell revenue within Wileys highest-value existing accounts across Life Sciences Pharma and Health verticals. This role is the execution engine for Wileys ambition to access long buying cycles and complex stakeholder environments.

Key Responsibilities

Account Strategy & Planning

• Owns the ABM target account universe across Life Sciences from initial TAM scoping down to a prioritized set of 4050 critical accounts for one-to-one and one-to-few engagement
• Builds and maintains account scoring framework covering strategic fit revenue opportunity growth potential and engagement signals ensuring resources focus on accounts with highest expansion potential
• Maps full stakeholder landscape within each named account: economic buyers influencers end users and new personas for cross-sell (e.g. CMOs Chief Data/Insights Officers Regulatory Affairs leaders)
• Critically: plans ABM programs 1824 months ahead of anticipated decision or renewal cycles

Program Development & Execution

• Designs and executes integrated one-to-one programs for highest-value named accounts with fully customized messaging outreach sequences and content
• Develops one-to-few cluster programs for accounts with shared vertical characteristics (e.g. pharma companies with active COA or drug development mandates)
• Builds always-on account engagement programs replacing reactive event-triggered outreach with sustained multi-channel presence across email LinkedIn direct outreach events and content
• Ensures all account communications maps explicitly to the accounts known business priorities messaging must be outcome-led (e.g. drug approval speed trial cost reduction research ROI)
• Integrates events into ABM journeys as touchpoints with pre/during/post event sequences

Sales Partnership & Commercial Alignment

• Works in tight daily alignment with commercial sales team attends pipeline reviews contributes to account planning sessions and co-owns account expansion targets
• Partners with business development and field sales on new business development opportunities within existing account relationships
• Champions ABM methodology and performance across both Marketing and Sales leadership building understanding and buy-in for the long lead times ABM requires
• Provides regular account-level reporting to commercial leadership: engagement trends pipeline influence and expansion opportunity signals

Content & Messaging

• Works closely with Content Marketing to brief and deploy account-specific content assets including case studies white papers webinars and executive engagement pieces
• Adapts Wileys core commercial narratives (Applied Research Intelligence Audience Solutions COA) into account-specific messaging that speaks to individual accounts strategic context
• Ensures content deployed in ABM programs shifts to business outcome framing targeting buyer personas (CMOs Chief Data Officers)
• Identifies and fills content gaps per account: demo environments case studies and ROI evidence are currently missing for key verticals

Technology Data & Measurement

• Uses Salesforce as the primary account intelligence and activity tracking platform segments by job title domain account intent and engagement history
• Leverages tools for contact database expansion persona identification and intent signal monitoring within target accounts
• Tracks account engagement marketing-influenced pipeline and expansion revenue
• Monitors and reports account-level MQL progression pipeline influence and revenue attribution monthly
• Continuously refines account scoring and program approach based on performance data building a scalable framework.

Qualifications

• Bachelors degree in marketing Business or related fields
• 5 years B2B marketing experience with minimum 3 years dedicated ABM experience in a complex long-cycle sales environment data/analytics SaaS or professional services strongly preferred
• Demonstrable experience running one-to-one ABM programs for accounts with $1M revenue potential not just one-to-many account-based advertising
• Proven track record of engaging C-suite and senior commercial buyers not just practitioner-level contacts
• Experience working alongside a commercially focused sales team with joint pipeline accountability
• Proficient in: Salesforce (required) ZoomInfo or equivalent intent data platform LinkedIn Campaign Manager Power BI marketing automation (Marketo/HubSpot equivalent)

Skills

• Strategic account intelligence able to research map and interpret an accounts business priorities buying structure and decision timeline; does not rely on generic persona profiles
• Long-cycle patience with short-cycle urgency understands balance between decisions that can take 23 years to mature but drives daily commercial momentum within that arc
• Commercial acumen connects ABM activity directly to pipeline and revenue; can discuss expansion targets deal size and conversion rates fluently with sales team
• Outcome-based copywriting writes executive-level account communications prospecting emails and content briefs focused on business outcomes not product features
• Cross-functional influence able to align Sales Content Marketing Product Marketing Events and Revenue Ops around a shared account plan without direct authority
• Data-driven iteration adapts program approach based on engagement signals and pipeline data; does not run the same program repeatedly without optimization.
• AI tool literacy adopts AI tools for account research personalization and content adaptation

We power infinite possibilities.

For more than 200 years weve transformed knowledge into discoveries that shape the world. Today our global team of innovators creators and experts is driving whats next in science education and publishingcreating impact that reaches everywhere.

Were not just observers of progress. Were the ones accelerating scientific breakthroughs advancing learning and sparking innovation that redefines entire fields and improves lives.

Here your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.

We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wileys good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom Canada USA Austria Czechia Denmark France Greece Italy Netherlands Romania or Spain. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies.

When applying please attach your resume/CV to be considered.

Salary Range:

44800 GBP to 64133 GBP #LI-AW1

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 64133 - 64133