Director of Marketing

At IGDwereproud to be a Great Place to Work where our people are empowered to grow inspired to lead and ready to make a difference. At the heart of thatis how we attractonboardand engage our clients.

Thatswhere you come in.

Werelooking foraDirector of Marketingwhowill lead onthe promotion of IGD across ourdata-ledgrowth marketing and clientengagementprogramme.
The rolewill supportthe CMOandbe part of theBrand & Marketing Leadership Teamalongside the Director of Customer Experience ensuring weretainand grow our client base while building the strength of the IGD brand.

This role helps defineintegrateandamplify IGD the intelligenceand innovation we develop as a leading organisation for the nations food systemand the stories we tell about our impact on the future of the food system. You will defineand deliver onthe framework for our marketing plansandlead our events programme.

Whatyoulldo

Strategic Leadership

• Define and own the organisations growth marketing strategy ensuring alignment with wider businessobjectivesand commercial priorities.
• Drive a culture of experimentation innovation and continuous optimisation across the marketing functionto both attract andretainclients.
• Leadthe marketing event development and event delivery teamsreporting to the Chief Marketing Officer.

Team & Capability Building

• Lead inspire and develop a high performing growth marketing team withexpertiseacrossB2Bdigital & social lifecycle analytics and campaign management.
• Build capability indatadrivendecision making ensuring the team is equipped with the tools insights and frameworks needed for success.
• Build capability that creates strong event propositions that attract our target audiences strengthen IGD relevance andsecureslong term revenue
• Champion cross team collaboration ensuring marketing works seamlessly with wider enabling and adjacent teamsparticularly the sales and client management teams.

FullFunnelGrowth Management

• Oversee the design and execution of integrated growth campaigns across paid owned and earned channels.
• Identify & scopenew opportunities for growth and commercialisation
• Implement and refine customer journey & lifecycle management to improve acquisition efficiency conversion rate retention and lifetime value.
• Embed structured experimentation to optimise every touchpoint including tone of voice brandpositioningand audience specific targeting (A/B tests / multivariant tests)

Performance Analytics & Insight

• Define the growth performance dashboard providing clear visibility of key metrics such as MQL SQL rate LTV engagement ratesCPAand other relevant effectiveness metrics.
• Build analytical capability in team that Interprets market and customer insights to shape strategic decisions and future growth opportunities.
• Present performance insights and recommendations to the executive team translating complex data into clear actionable marketing narratives.
• Identifyemerging growth channelsnew technologies and evolving customer behaviours to inform future strategy.

Cross functional Influence

• Work closely with brand and product marketing to optimise collateral that improves outbound & outreach materials onboarding flows & engagement triggers.
• Work with new business & client success to strengthen lead quality scoring models and revenue conversion.
• Work hand in hand with data tech and customer experience to continuously improve the end-to-end customer journey.

What werelooking for

• Proven experience indigitalgrowth marketingmarketing operationsworking with CRM systemscampaignplanningandproject managementideally within a B2B organisation.
• Strong stakeholder management skills with the ability to influence and collaborate at all levels including senior leadership
• Results-oriented with a strong focus on delivery and execution
• Highly organised with the ability to manage multiple projects priorities and deadlines simultaneously
• Experience creating structure improving processes and driving operational efficiency
• Confident communicator who can challenge constructively and manage expectations effectively
• Able to thrive in a fast-paced environment and adapt to changing priorities
• Positive resilient and solutions-focused mindset
• Curious proactive and always looking for opportunities to improve
• Self-starter with a collaborative approach and strong relationship-building skills
• Interest in food retail consumer insight or purpose-led organisations would beadvantageous
• Brings energy credibility and operational excellence to help teams deliver maximum impact and value across the business.

The rewards

We offer a range of benefits including a market leading pension a bonus scheme the ability to buy and sell annual leave plus a generous medical insurance package. You will have a great work-life balance where you are empowered & trusted to manage your time.

The location

We areoperatinga hybrid approach to working with a mix of home and office-based working. We are based in a very accessible location within the M25 just 20 miles fromCentral London.

Our behaviours

Werehungry for better

We solve it together

We make it happen

We say what needs to be said

More about our people

Werelooking for inspiring professionals; talented people whoseekpersonal and career growth and are ambitious to develop their potential and unlock opportunities for society for ourclientsand themselves.

Weseekand attract thevery bestpeople and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We welcome applications from diverse candidates.Please discuss any adjustments that you mayrequirethroughout theselectionand assessment process.

More about IGD

We are a strategicinsight foresight and learning organisation. Here to unite the industry andbenefit society. We invest all our profit into Social Impact.

We foster collaboration through a broad range of forums bringing together businesses policymakers and thought leaders. Byprovidingevidence-based insights credible research and strategic foresight we help organisations make informed decisions thatbenefittheir operationsandcontribute to the collective good of society.

Required Experience:

Director

Employment Type : Full-Time
Experience: years
Vacancy: 1