Global Brand Manager

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together.

The Company operates Snapchat a visual messaging app that enhances your relationships with friends family and the world and Specs Inc. a wholly-owned subsidiary dedicated to making computing more human in addition to Bitmoji Saturn and other digital services.

The Creative & Marketing organization brings Snaps brand to life in culture and partners closely across the business and with external collaborators to deliver creative excellence at scale. Within that the Brand team exists to ignite the Snapchat brand to drive culture and growth. The team leads some of the most foundational work across the business including brand strategy and positioning brand platforms and campaigns brand storytelling stewardship core narratives toolkits and the systems that help keep Snapchat consistent across channels and markets.

This team also partners with local and cross-functional teams on major priority briefs helping ensure the work is strategically sharp creatively ambitious and unmistakably on brand.

About the Role

• We are looking for a Global Brand Manager to join the Brand team and help shape some of the most foundational projects across the business. This role will work across global brand platforms major campaigns strategic narratives and brand building initiatives that define how Snapchat shows up in culture and in the market.
• This is a hybrid role that combines strategic leadership with hands-on Brand Marketing support. Designed to strengthen the teams ability to deliver more consistent insight-led strategy while also providing critical support across key Brand Marketing workstreams.
• This person will sit at the center of strategy marketing and creative. They will help define the problem to solve turn audience insight and cultural signals into sharp strategic direction develop strong briefs and project framing and support work through the campaign lifecycle to help ensure ideas are delivered effectively and on time.
• The role will also provide support across day-to-day brand workstreams including stakeholder management agency coordination campaign delivery approvals timelines and process management and general brand team support.
• The ideal person is equal parts strategist and builder: someone who can zoom out to shape the role the brand should play in peoples lives then zoom in to create clear direction stronger briefs tighter feedback and better execution.

What Youll Do

• Help shape Snapchats global brand strategy positioning narratives and brand platforms across foundational business priorities
• Turn business challenges audience insight competitive context and cultural signals into clear strategic framing sharp briefs and actionable direction
• Partner with Global Brand Marketing from kickoff through delivery ensuring projects start with the right inputs alignment and strategic clarity
• Guide campaigns and brand initiatives through development keeping the work anchored to the brief the brand and the business objective
• Contribute to brand toolkits playbooks and guidance that improve consistency across teams markets and partners
• Support work through production and delivery to help ensure campaigns launch effectively and on time.
• Track and measure brand performance across key metrics including brand health consideration sentiment and campaign effectiveness translating learnings into clear recommendations for global and regional stakeholders.

Knowledge Skills and Abilities

• Strong brand strategy skills across positioning narrative development briefing and campaign strategy
• Ability to turn complex inputs into clear useful direction
• Strong judgment and comfort operating in ambiguity
• Excellent communication and influencing skills across senior and cross-functional partners
• Deep collaboration skills across Marketing Creative Product Media and external partners
• Strong cultural instincts and understanding of audience behavior and creative opportunity
• Strong project leadership and ability to manage multiple workstreams

Minimum Qualifications

• 8 years of experience in brand strategy creative strategy marketing strategy brand marketing planning or a related field
• Bachelors degree or equivalent practical experience
• Experience developing strategic frameworks creative briefs brand narratives campaigns platforms or foundational brand work
• Experience leading campaigns through development production and delivery in a fast-moving cross-functional environment
• Experience working on global or multi-market brands with the ability to balance global consistency and local relevance
• Experience partnering with internal creative teams and external agencies on high-visibility work
• Experience spanning both foundational brand systems and major campaign moments
• Ability to combine strategic thinking with practical marketing execution
• Passion for Snapchat creativity and building a distinctive culturally resonant brand

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1