Business Director (Social)

About Ogilvy

Ogilvy part of WPP has been creating impact for brands through iconic culture-changing value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity innovating at the intersections of its advertising public relations relationship design consulting and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC signifying its ability todeliver creative solutions that drive unreasonable impact for clients and is a WPP company (NYSE: WPP). For more information visit and follow us on LinkedInXInstagram and Facebook.

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

Department: Social & Advertising)

Location:London

Contacttype:12-Month FTC

Full Time/Part time:Full Time

Reporting into: Client Partner

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising customer experience marketing PR influence and consulting all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clientsincluding Molson Coors (owner of Madrí beer) Valeo Foods UK (owner of Kettle Chips and Rowse Honey) Argos Mondelēz International Unilever TK Maxx and Pernod Ricard.

In 2023 Ogilvy UK celebrated their75thanniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally and hosts the worlds biggest festival of behavioural science and creativityNudgestock now in its12thyear.

The Role:

As the Integrated Business Director (Social-first) you will lead the strategy delivery and orchestration of large-scale integrated campaigns for a consumer tech brand within a collaborative WPP inter-agency model. While social-first in thinkingparticularly across TikTok Instagram and YouTubethis role extends across brand influence content and paid media touchpoints to deliver cohesive multi-channel campaign ecosystems.

You will report to the Managing Partner and lead a dedicated team responsible for the strategic ideation project leadership and end-to-end delivery of major campaign workstreams. A key part of your remit will be translating brand and campaign strategy into actionable content ecosystems ensuring ideas are designed for scale and consistency across social influencer brand and wider media channels.

You will play a central role in shaping the brands cultural impact through big idea-led campaigns leveraging talent and creator partnerships where relevant and ensuring all work is culturally resonant strategically aligned and platform-native in execution.

With deep expertise in social media and a strong understanding of integrated campaign delivery you will develop ideas that move fluidly across channels - connecting social storytelling with broader brand platforms influencer collaborations and paid amplification. You will also oversee the creation of campaign toolkits content playbooks influencer frameworks and rollout guidance enabling effective execution across internal teams markets and external partners.

This role requires a confident collaborative leader who can navigate complex stakeholder environments bring clarity to multi-workstream campaigns and drive both creative ambition and operational discipline. You will be equally comfortable shaping high-level strategic direction and ensuring rigorous execution across fast-moving high-profile work.

Ultimately you will act as the connective force between social thinking brand strategy and influence - ensuring ideas are built to scale travel seamlessly across channels and deliver meaningful brand impact.

This role is ideal for someone passionate about social-led thinking with proven experience delivering large-scale integrated campaigns across multiple channels in fast-paced environments and a track record of turning cultural insight into standout cross-platform brand work.

Key Responsibilities:

Be the senior client partner Build and maintain relationships with senior client stakeholders across multiple functions becoming indispensable to their business. Anticipate their needs advise with authority and be their go-to for strategic counsel.

Be the growth driver Lead organic growth initiatives spotting opportunities across disciplines and therapy areas. Develop and implement account plans that deliver sustained revenue growth leveraging the full Ogilvy network.

Be the strategic architect Shape and oversee the strategic direction of accounts ensuring all work is aligned to client business objectives and market realities. Challenge briefs push thinking deeper and ensure strategies are robust and future-focused.

Be commercially accountable Own the financial health of your accounts including forecasting profitability and recoverability. Partner with finance and procurement to negotiate contracts scopes and rates that protect and grow agency value.

Be the creative champion Ensure creative work is bold relevant and flawlessly executed. Challenge teams to push beyond good enough and deliver work that drives business impact.

Be the team leader Inspire mentor and develop account teams ensuring they have clarity of role access to growth opportunities and the support to perform at their best. Create a culture of collaboration accountability and resilience.

Be the connector Bring together the right people from across the Ogilvy Group and WPP to solve client challenges. Build and maintain a strong internal and external network to unlock opportunities.

Be the problem solver Anticipate risks manage challenges with confidence and escalate when needed. Maintain a solutions-first mindset ensuring momentum is never lost.

Key Skills:

Proven ability to lead large complex accounts with significant revenue responsibility.

Exceptional relationship-building skills at senior client levels including procurement and C-suite.

Strategic thinker with deep understanding of healthcare communications market dynamics and regulatory environments.

Strong commercial acumen with experience in contract negotiation and financial management.

Creative champion with the ability to inspire bold impactful work.

Skilled leader and mentor able to develop high-performing teams.

Confident communicator negotiator and presenter.

Resilient adaptable and able to thrive in high-pressure situations.

Well-networked within the industry and able to leverage connections for client and agency benefit.

How we help you Thrive:

• 25 days annual leave 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to 25.00 per month towards physical or online exercise class membershipUnmind membership LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Required Experience:

Director

Employment Type : Full-Time
Experience: years
Vacancy: 1