Commercial Director, YouGov Sport UK

The Commercial Director for YouGov Sport UK leads the commercial strategy and sales execution for one of the most important industry divisions within the international market research and data analytics firm YouGov. The Commercial Director will manage and develop a highperforming commercial team within Sport UK while personally driving strategic new business across the sport and sportadjacent ecosystem.

The Commercial Director Sport UK will excel at selling marketleading research data and analytics solutions and at translating complex insight into clear commercial value for rightsholders brands agencies and media owners. This role requires a selfstarter who thrives in a collaborative environment champions consultative selling and consistently delivers against ambitious growth targets. The successful postholder will report directly to the Head of YouGov Sport UK and work in collaboration with other senior colleagues across YouGov Sport and the wider YouGov business.

Key Responsibilities

Commercial Leadership & Team Management:

• Lead coach and develop a team of sales executives to deliver against individual and collective sales and revenue targets

• Foster a culture of accountability collaboration and continuous improvement across the commercial function

• Set clear performance expectations provide ongoing feedback and support professional development

Business Development & Revenue Growth

• Own and deliver a personal sales and revenue target alongside team targets

• Build and execute strategic outreach plans to acquire new clients across priority sectors (rightsholders brands agencies media owners)

• Conduct highquality discovery conversations to accurately qualify opportunities and understand client objectives

• Navigate complex sales cycles combining media monitoring and valuation solutions subscriptionbased syndicated data tools/platforms custom research methodologies (quantitative/qualitative) and deep consumer insight

• Present compelling insightled proposals that demonstrate how YouGov and YouGov Sports solutions drive marketing sponsorship and commercial decisionmaking

• Lead negotiations and close business to meet or exceed quarterly and annual sales and revenue goals

Client & Market Insight

• Quickly synthesise data and align client needs with the appropriate YouGov Sport and YouGov data solutions

• Use YouGovs subscription-based syndicated data tools/platforms and other data sources to tell clear evidencebased stories that resonate with senior marketers sponsorship leaders and research specialists

• Draw on case studies industry knowledge and personal experience to demonstrate the impact of datadriven decisionmaking

• Maintain a strong understanding of sport sponsorship and media landscape including emerging trends and commercial drivers

Operational Excellence

• Ensure accurate sales and revenue forecasting pipeline management and outbound/inbound activity tracking across a range of platforms including Salesforce Gong LinkedIn Sales Navigator and PowerBI

• Contribute to crossfunctional collaboration with research product marketing and operations teams to deliver bestinclass client solutions

• Represent YouGov Sport at industry events conferences and trade shows

What Youll Bring

• Degree in Business Marketing or a related field (or equivalent experience)

• 7 years experience in consumer insights market research or datadriven SaaS sales ideally within the sport or sponsorship industry

• Proven track record of selling subscriptionbased or syndicated data products

• Strong consultative selling skills with the ability to uncover client needs and translate them into actionable solutions

• Excellent communication presentation and relationshipbuilding abilities

• Demonstrated experience managing complex sales cycles and engaging senior stakeholders

• Proficiency with Salesforce (or equivalent CRM / revenue enablement tools) for pipeline management forecasting and performance analysis

• Willingness to travel for client meetings and industry events

• A genuine passion for sport and the business of sport

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Why join YouGov
Join our global team to help us achieve our social mission: to make millions of peoples opinions heard for the benefit of our local national and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research our biggest asset is our people. If our research is to be truly representative of what the world thinks we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov
We are driven by a set of shared values. We are fast fearless and innovative. We work diligently to get it right. We are guided by accuracy ethics and proven methodologies. We respect and trust each other bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical financial and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace so they can bring their full selves to work.

Equal Opportunity Employer
As an Equal Opportunity Employer qualified applicants will receive consideration for employment without regard to race color religion sex (including pregnancy gender identity or expression and sexual orientation) parental status national origin marital status age disability genetic information HIV status political affiliation socioeconomic background veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications merit and business need.

Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov please read our privacy notice at Experience:

Director

Employment Type : Full-Time
Experience: years
Vacancy: 1