Regional Marketing Manager

Job Description:

We believe in bold ideas diverse perspectives and the drive to transform knowledge into impact. Here your curiosity fuels progress your voice shapes innovation and your ambition helps redefine whats possible within science and learning. We are a culture that obsesses over impact challenges and drives whats next to power infinite possibilities for our customers colleagues and society at large.

About the Role:

12 month Maternity Cover

Position overview

The Regional Marketing Manager role (maternity cover) willdeliveron themarketingplansacrosskey markets drive campaign activity to generate author and submission growth and supportcross-teamprojectsto drive growthinemerging markets. This is acreative andhands-onrole within the Regional Marketing team working alongside other Marketing Managersand global teams to achieve growth.

Key responsibilities

Market lead

• Own campaign planning and execution for Japan with a strong focus on managing Line as a primary channel forresearcherengagement
• Develop and optimise Line-based marketing activity to drive submissions and local engagement
• Coordinate with in-market partners and internal stakeholders to ensure campaigns are locally relevant and on-brief
• Work with translation teams to adapt and localise content where needed
• Lead marketing execution in support oftheOne Nation One Subscription (ONOS)initiativein India
• Align campaigns with ONOS priorities and institutional outreach working closely with regional colleagues and the portfolio development team

Marketing campaigns and growth

• Lead ideation and execution of marketing campaigns to drivenew and repeatsubmissions andto improveauthor engagement across priority markets
• Develop test-and-learn approaches with clear evaluation windows and measurable KPIs
• Develop author-facing content on to engage researchers with localized and translated content
• Support transformative agreement (TA) strategies throughclose collaboration with the OA marketing team
• Identifyadvertising placements across local media and work with agencies where needed to extend reach
  

Emerging markets project support

• Supportand provide input onstrategic projects aimed at growing Wileys presence inemergingmarkets ensuring regional perspectives are embedded in business-wide initiatives
• Contribute market intelligence landscape analysis and campaign frameworks as needed
• Lead on the Early Career Researcher engagement project for target markets
  

Reporting content and team alignment

• Manage the content calendar toolfor Lineto ensure close team alignment and effective audience targeting
• Usedashboardseffectivelyto measure and report on all marketing activity consistently
• Work withthedata and insights teams to inform local strategies andidentifygaps and opportunities
• Provide recommendations on how to apply regional layers to author editor and reviewer surveys
• Collaborate with the brand and content marketingteamsto develop regionally targeted content and consistent visuals across all campaigns and collateral

Required qualifications

• Degree in Marketing Business Communications or related field
• Demonstrated success in a marketing role with a track record of delivering high-performing data-driven campaigns
• Proven ability to manage multiple priorities in a fast-moving environment and adapt quickly to changing requirements
• Experience running data-driven objective-led campaigns across email search social and local platforms
• Familiarity with messaging platforms such as Line WeChat or similar
• Strong project management skills-comfortable managing a busy workstream across global time zones
• Experience working with translation/localisation processes and adapting content for local markets
• Collaborative proactive and comfortable working remotely with international teams

We power infinite possibilities.

For more than 200 years weve transformed knowledge into discoveries that shape the world. Today our global team of innovators creators and experts is driving whats next in science education and publishingcreating impact that reaches everywhere.

Were not just observers of progress. Were the ones accelerating scientific breakthroughs advancing learning and sparking innovation that redefines entire fields and improves lives.

Here your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.

We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wileys good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom Canada USA Austria Czechia Denmark France Greece Italy Netherlands Romania or Spain. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies.

When applying please attach your resume/CV to be considered.

Salary Range:

44800 GBP to 64133 GBP #LI-AW1

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 64133 - 64133