dunnhumby is the global leader in Customer Data Science partnering with the worlds most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight advanced technology and close collaboration to help our clients grow innovate and deliver measurable value for their customers.
dunnhumby employs nearly 2500 experts in offices throughout Europe Asia Africa and the Americas working for transformative iconic brands such as Tesco Coca-Cola Nestlé Unileverand Metro.
Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight its a media owner with soul scale and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers drive creative effectiveness and grow at the point of purchase.Through Tesco the UKs largest grocery retailer with over 24 million Clubcard householdsrepresenting nearly every home in the UKTesco Media offers brands an unparalleled view into the motivations and behaviours of the nation. It is perfectly positioned to solve businesses greatest marketing challenges unlocking growth by enabling brands to connect with customers in meaningful ways online in-store and via offsite partners.Were looking for a talented
Category Alignment Lead who expects more from their career. This is a highly strategic role where you will shape how media delivers growth across key categoriesbringing together customer insight commercial priorities and media expertise to create impactful measurable strategies.Sitting at the intersection of media sales and category planning youll play a critical role in defining how brands connect with customers across Tesco Medias ecosystem influencing investment decisions and driving meaningful business outcomes.
What youll be working on
- Lead category-focused media strategy
Develop customer-first full-funnel media strategies that align with category priorities and commercial objectives balancing brand building and performance outcomes. - Act as a media expert and thought leader
Bring deep expertise across onsite offsite in-store and emerging media channels acting as a centre of excellence and raising the bar for media strategy. - Embed media into commercial planning
Partner closely with category commercial and sales teams to ensure media strategies are fully aligned to trading priorities and growth opportunities. - Turn insights into action
Use customer category and campaign data to uncover opportunities and translate them into clear commercially focused recommendations that influence decision-making. - Unlock growth with sales and partners
Collaborate with sales teams to bring media strategies to life in client and supplier conversations driving investment and engagement. - Lead key initiatives and projects
Provide clear direction across cross-functional programmes ensuring alignment and delivery without unnecessary complexity. - Influence senior stakeholders
Partner with leadership commercial and brand teams to embed media thinking into business planning and articulate the value of media investment.
What were looking for
- Demonstrated experience in media strategy retail media or integrated marketing
- Strong commercial mindset with the ability to link media investment to business impact
- Confidence working with data and insights to shape strategy and recommendations
- Proven ability to influence senior stakeholders and work cross-functionally
- Experience collaborating with sales commercial or category teams
- Excellent communication skills with the ability to translate complexity into clear narratives
- A proactive strategic thinker who thrives in a fast-paced evolving environment
What you can expect from us
We wont just meet your expectations. Well defy them. So youll enjoy the comprehensive rewards package youd expect from a leading technology company. But also a degree of personal flexibility you might not expect. Plus thoughtful perks like flexible working hours and your birthday off.
Youll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble small-business feel that gives you the freedom to play experiment and learn.
And we dont just talk about diversity and inclusion. We live it every day with thriving networks including dh Gender Equality Network dh Proud dh Family dh One dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.
Our approach to Flexible Working
At dunnhumby we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others so if this is important to you please raise this with your recruiter as we are open to discussing agile working opportunities during the hiring process.
For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)
Employment Type : Full Time
Experience: years
Vacancy: 1