Sr Growth Marketing Manager

At Entrust, we’re shaping the future of identity‑centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely. Get to Know Us Headquartered in Minnesota, Entrust is an industry leader in identity‑centric security solutions, serving over 150 countries with cutting‑edge, scalable technologies. Our people drive the curiosity, dedication, and innovation that anticipate the future. Senior Growth Marketing Manager Entrust is seeking a Senior Growth Marketing Manager to lead the strategy, orchestration, and performance of integrated growth campaigns that drive net‑new logo acquisition and scalable pipeline growth. This role elevates beyond execution to owning the end‑to‑end growth engine—defining audience‑first strategies, operationalizing persona and content frameworks, selecting the right channels for activation, overseeing paid media plans, and leading cross‑functional teams to deliver measurable business impact. The ideal candidate is a strategic, data‑driven leader with deep expertise in campaign architecture, persona mapping, and team leadership—capable of translating business priorities into high‑performing growth programs. Key Responsibilities * Define and lead integrated, multi‑channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing. * Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization. * Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent‑based media, and programmatic channels. * Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets. * Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions. Persona, Audience & Content Strategy * Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys. * Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases. * Partner with Product Marketing and Content teams to ensure message consistency, differentiation, and relevance across all campaign touchpoints. * Continuously refine personas and activation strategy using campaign insights, intent data, and market feedback. Demand Generation & Pipeline Acceleration * Lead execution of high‑impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity. * Guide the use of paid media as part of the broader demand generation mix. * Design and optimize multi‑touch nurture strategies, digital activations, and targeted ABM initiatives. * Partner with Sales leadership to ensure alignment on pipeline goals, lead definitions, and conversion expectations. * Champion a test‑and‑learn culture to continuously improve performance and scale winning strategies. Team Leadership & Cross‑Functional Management * Lead and mentor a team of managers and/or specialists, providing clear direction, coaching, and performance management. * Manage internal stakeholders to ensure paid media programs are strategically aligned, well‑briefed, measured effectively, and optimized against business outcomes. * Establish best practices, workflows, and operating rhythms to drive execution excellence and accountability. * Influence stakeholders at all levels to align on priorities, messaging, and go‑to‑market strategy. Performance Management & Analytics * Define strategy to meet KPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact. * Own campaign reporting and executive‑level insights, translating performance into strategic recommendations and actions. * Leverage analytics, marketing automation, and intent data to optimize targeting, channel mix, and budget allocation. * Drive continuous improvement through data‑driven decision‑making and experimentation. Budget Ownership & Planning * Own campaign budget strategy, ensuring efficient allocation and ROI optimization across channels and programs. * Partner with Finance and RevOps on pipeline forecasting and performance tracking. * Balance investment across short‑term pipeline generation and long‑term growth initiatives. Required Qualifications * 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments. * Proven expertise in campaign strategy and multi‑channel execution, with demonstrated pipeline and revenue impact. * Deep experience in persona development, segmentation, and content mapping across the buyer journey. * Strong understanding of paid media channels commonly used in B2B technology or cybersecurity campaigns, including Google Search, LinkedIn, TechTarget, content syndication, intent‑based media, and programmatic advertising. * Strong track record of leading and developing teams, including setting priorities, managing performance, and scaling execution. * Advanced understanding of full‑funnel demand generation, including lead lifecycle management and conversion optimization. * Data‑driven mindset with experience in analytics, reporting, and campaign optimization. * Excellent cross‑functional collaboration and stakeholder management skills, strong communication and presentation skills. * Hands‑on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot) intent data tools (Tech Target Portal, 6Sense), Analytics tools and project management tools (Asana, Workfront). Preferred Qualifications * Experience in enterprise B2B technology or cybersecurity/data security markets. * Experience evaluating paid media channel mix and making recommendations on which channels are best suited for awareness, demand creation, high‑intent capture, retargeting, ABM, and pipeline acceleration. * Familiarity with ABM platforms, advanced attribution models, and GTM orchestration frameworks. * Experience optimizing content and campaign performance for LLM‑driven discovery, AI search, and emerging answer‑engine optimization practices. * Experience working within complex, matrixed organizations. * Bachelor’s degree in Marketing, Business, or a related field. Success Metrics * Growth in net‑new logos and pipeline contribution * Improvements in conversion rates across the funnel * Campaign‑influenced and sourced revenue growth * Campaign activation effectiveness (engagement, progression, velocity) * Team performance and campaign execution quality What’s in it for you * Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning‑forward initiatives and exciting challenges, your growth is our priority. * Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on‑site, we offer flexible options that fit your lifestyle. * Collaboration: Your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow. We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves. Ready to Make an Impact? If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together. Apply Today! For more information, visit www.entrust.com. Follow us on LinkedIn, Facebook, Instagram, and YouTube. Entrust is an EEO/AA/Disabled/Veterans Employer Entrust values diversity and inclusion We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities. If you require an accommodation, contact accessibility@entrust.com. Recruiter James Beck James.Beck@entrust.com J-18808-Ljbffr