Interim Website Executive

Job duration:6 months with the possibility of becoming permanent Job location: London, SE1 (hybrid working, minimum 2 days per week in the office) Deadline: TBC Purpose of the job Our website plays a vital role in helping people understand the many benefits of smart meters, acting as the central destination for all campaign activity across our audience groups and the full marketing mix. The Website Executive supports the day-to-day running and development of Smart Energy GB’s website. Reporting to the Website Manager, you will work across the full breadth of the Digital team’s website activity, supporting the Website Manager on front-end and back-end developments, UAT, A/B testing and journey optimisation. You will also support the Website Manager on reporting website performance, helping stakeholders understand how the site is performing and where improvements can be made. A particular focus of the role is becoming the superuser for our content management system (CMS), Umbraco, owning the creation, publishing, updating and maintenance of content pages on the website, and ensuring everything on site is accurate, accessible, on-brand and aligned with campaign messaging. You’ll bring strong attention to detail, strong copywriting skills, excellent organisational skills and a genuine enthusiasm for all aspects of website management. This is a role with real variety, ideal for someone looking to progress their digital and web career. Key tasks & responsibilities Support the Website Manager in delivering digital projects, campaigns and website capabilities Support the Website Manager to execute and deliver A/B tests and other optimisation activities, analysing and evaluating results Own the execution of UAT for website updates and new functionality, both front-end and back-end, ensuring releases are free from bugs and errors ahead of sign-off Content, CMS & Reporting Act as the superuser of the Umbraco content management system, including assisting users from other teams in publishing content and troubleshooting with our website development agency Build and publish campaign and evergreen content pages, ensuring alignment with brand, accessibility and SEO standards Support the development of website content, including copywriting new content for the site and working with internal teams to identify content opportunities and requirements. Coordinate closely with the Social Media Executive to align content across SEGBs owned digital channels. Own the training of internal teams to use the CMS, developing and maintaining training documentation to ensure consistency and confidence across the organisation. Work with the Search Manager and Policy team to identify new topics for frequently asked questions and build out the company FAQs hosted on the website Support the Website Manager in reporting website performance using GA4, Hotjar, Looker Studio and other analytics platforms, contributing to regular reports and making recommendations for the team and senior stakeholders. Skills, experience & competencies Minimum 2 years’ experience in a digital product, website management or delivery role Experience using content management systems (CMS), with experience of using Umbraco highly desirable Minimum 2 years’ experience using Google Analytics 4, or other analytics platforms, to gather data and produce reports Excellent communication skills, a supportive approach to colleagues and the ability to collaborate and communicate with multiple teams, external agencies and senior stakeholders Excellent attention to detail with a methodical approach to website content quality, testing and auditing Ability to deliver project(s) to a high standard through excellent project management skills Strong understanding of UX principles and user journeys, with a minimum of 2 years’ experience guiding and applying this knowledge to improve a website or app Content writing ability, including the ability to assess and correct content to adhere to our tone of voice, house style, brand guidelines and accessibility standards (e.g. WCAG 2.2) An advocate for the website as a strategic channel, able to bring colleagues across the organisation along and support them in using the website to deliver their workstreams A good understanding of search engine optimisation, and how web content should be optimised in line with this Proactively keep up to date with the latest search trends, technology, innovations (esp. AI), and algorithm changes, and ensure they are communicated and applied as appropriate. Awareness of the objectives and activities of Smart Energy GB and an appreciation of the diversity of people and communities across Great Britain. J-18808-Ljbffr