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Manager, Marketing AnalyticsJobtailor • Bristol (City of Bristol), England
Manager, Marketing Analytics

Manager, Marketing Analytics

Jobtailor • Bristol (City of Bristol), England
30+ days ago
Job type
  • Full-time
Job description
Responsibilities * Design and deliver marketing experiments, selecting the most appropriate methodology based on the question, data and constraints * Lead experimentation across ATL activity (e.g. geo-tests, pre-post analysis, synthetic controls, brand lift studies) * Design test-and-control approaches for 1:1 activity (e.g. email, app and internet banking), including holdout and fallow groups * Conduct MDE and power calculations to assess feasibility, sample sizes and test duration * Monitor in-flight tests and resolve issues in collaboration with marketing, media and data teams * Analyse results with statistical rigour, isolating true incremental impact * Produce clear written experiment read-outs and present findings with actionable recommendations * Where relevant, triangulate results with other measurement approaches such as MMM, MTA or platform uplift studies * Share learnings to improve future test design and decision-making Requirements * Experience in an experimentation, analytics or measurement role within a marketing or commercial environment * Strong capability in experimental design and statistical testing * Experience using a range of experimentation techniques, not just geo-based testing * Understanding of ATL experimentation methods and 1:1 test-and-control approaches * Confidence choosing the right measurement approach for different problems * Experience writing up results and communicating insights clearly to stakeholders * Strong communication skills and a focus on driving measurable business outcomes * Understanding of MMM, MTA and platform-level uplift studies is desirable but not essential J-18808-Ljbffr
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Manager, Marketing Analytics • Bristol (City of Bristol), England

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