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Experis
Digital Analytics ConsultantExperis • City of London, London, United Kingdom
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Digital Analytics Consultant

Digital Analytics Consultant

Experis • City of London, London, United Kingdom
18 days ago
Job type
  • Full-time
Job description

Key Responsibilities

As part of this role, you will be responsible for:

  • Analysing digital marketing performance and customer journeys to identify opportunities to improve customer acquisition, engagement and conversion.
  • Supporting A/B and multivariate testing initiatives by evaluating results, generating insights and recommending optimisation opportunities.
  • Developing and maintaining dashboards, reports and performance metrics to track digital marketing and customer experience outcomes.
  • Assessing campaign effectiveness and customer behaviour across digital channels to provide actionable business recommendations.
  • Producing analytical insights and performance reviews for digital initiatives, product launches and experimentation programmes.
  • Collaborating with Digital Marketing, Product and Analytics teams to understand business challenges and deliver data-driven solutions.
  • Combining and analysing data from multiple sources to create a comprehensive view of customer and marketing performance.
  • Communicating findings and recommendations effectively to stakeholders to support informed decision-making.
  • Keeping up to date with developments in digital products, customer journey optimisation and marketing analytics best practices.

Skills, Experience and Attributes

We are looking for candidates with:

  • A Bachelor's or postgraduate degree in Business, Economics, Statistics, Mathematics, Engineering, Finance or another numerically focused discipline.
  • 3–5 years of experience in Digital Marketing Analytics, Marketing Analytics, Digital Analytics or Customer Analytics.
  • Proven experience analysing digital marketing campaigns, customer journeys and online conversion performance.
  • Strong knowledge of digital marketing metrics, web analytics and customer behaviour analysis.
  • Experience supporting A/B testing and digital experimentation programmes.
  • Excellent analytical and problem-solving skills, with the ability to translate data into clear business insights and recommendations.
  • Experience working with large datasets and a range of analytical tools.
  • Strong communication, presentation and stakeholder management skills.
  • The ability to work effectively within cross-functional and geographically dispersed teams.

Preferred Qualifications

  • Experience within Banking, Credit Cards or Financial Services would be highly advantageous.
  • Experience with Adobe Analytics (preferred).
  • Familiarity with Adobe Target, GA4 or similar digital analytics platforms.
  • Knowledge of SQL or other data querying tools.
  • Experience supporting digital acquisition, customer experience or conversion rate optimisation (CRO) initiatives.


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Digital Analytics Consultant • City of London, London, United Kingdom

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