Senior Marketing Executive

We are looking for a driven and experienced Senior Marketing Executive to join the team working on the Digital Accountancy Show. Are you a confident marketeer who is ready to take a step up in responsibility and influence? We are seeking a Senior Marketing Executive to join our Digital Accountancy Show event team to drive impactful marketing initiatives to support this industry‑leading event. The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with finance and technology professionals. This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind. This role is full‑time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week. Ideal Candidate * Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance * Confident communicator who can influence cross‑functional teams and explain complex concepts with clarity * Experience with budget management * Analytical mindset with hands‑on experience using CRM, marketing automation, and analytics platforms * Methodical project manager who thrives on deadlines, detail, and continuous optimisation * Curious self‑starter who actively listens to customer challenges and translates them into actionable marketing initiatives * Strong copywriting, content development, and project management skills * Ability to work in a fast‑paced, results‑oriented environment Role Responsibilities Marketing Strategy & Campaign Development * Execute comprehensive marketing strategies for Digital Accountancy Show * Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post‑campaign analysis * Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging Digital Marketing * Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement * Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation Content Creation & Management * Develop compelling and engaging content tailored to the events target audience, including promotional materials, press releases, blogs, and case studies * Collaborate with external agencies and freelancers as needed to produce high‑quality creative content Data‑Driven Decision Making * Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement * Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively Stakeholder Management * Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations * Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience Budget Management * Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment Benefits * Birthday Day off * Flexible working as well as hybrid working * Enhanced family pay (maternity & paternity) * Cycle to work scheme * Interest free travel loans * Free online academy to focus on professional development and upskilling * Specialist external performance coach services available to all employees * Employee assistance programme * 24/7 access to our virtual GP service * Long service awards * Pension as well as offering salary sacrifice * Life cover * Group income protection * Fully stocked beer & wine fridge in the office * Regular company socials organised throughout the year We understand that applicants can be put off applying for a job if they feel they dont fit all of the requirements. If youre excited about working for us and have most of the skills/ experience were looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer. J-18808-Ljbffr