Department: Van SalesReports to: Retail Sales Manager
Working Monday to Friday, 9.00am to 5.00pm - office based.
Job Summary
The Business Development Executive (BDE) – Retail is responsible for driving sales growth of Mercedes-Benz Vans by identifying, developing, and converting new business opportunities within the SME and B2B markets.
Based from Hatfield, this field-based role requires a proactive, strategic, and consultative sales approach. The BDE will build long-term customer relationships, deliver tailored mobility solutions, and ensure an exceptional end-to-end customer experience aligned with Mercedes-Benz brand values.
Working closely with internal stakeholders, the BDE will guide customers through the full sales journey—from vehicle selection and specification through to funding solutions and aftersales support.
Key Duties and Responsibilities
Sales and Business Development
Actively identify, prospect, and develop new business opportunities within the UK commercial van market. Drive incremental sales volume and increase market share through targeted field-based activity. Convert qualified leads into successful sales outcomes.
Client Relationship Management
Build and maintain strong, long-term relationships with new and existing SME and B2B customers. Develop a deep understanding of customers’ business operations, fleet requirements, and growth objectives. Act as a trusted advisor, delivering tailored commercial vehicle solutions.
Product and Market Expertise
Maintain expert knowledge of Mercedes-Benz van models, specifications, and configurations. Confidently communicate product benefits, compliance requirements, and total cost of ownership. Stay informed on competitor activity, market trends, and industry developments.
Consultative Selling and Closing
Apply a consultative sales approach to recommend appropriate vehicle, funding, and service solutions. Negotiate pricing, terms, and contracts within agreed parameters. Close sales efficiently while maintaining high levels of customer satisfaction.
Pipeline and Performance Management
Manage and prioritise the sales pipeline effectively to achieve individual and team targets. Maintain accurate sales forecasts and activity plans. Monitor performance against agreed KPIs.
Administration and Reporting
Maintain accurate and up-to-date records of customer interactions and sales activity using CRM systems. Prepare regular reports on sales performance, forecasts, and market trends.
Customer Experience
Deliver a consistently high standard of customer service before, during, and after the sales process. Respond promptly and professionally to customer queries, concerns, and issues.
Collaboration
Work closely with a dedicated Customer Support Executive (CSE), Business and Compliance Administrator, and Sales Administration teams to ensure a seamless customer journey and high levels of satisfaction.
Skills and Experience
Experience of sales within the automotive industry is essential.Experience of selling commercial vehicles (LCV) is desirable.Proven Business-to-Business (B2B) sales experience is essential.Ability to work independently and as part of a team in a fast-paced environment is essential.Excellent communication, negotiation, and interpersonal skills are essential.Proficiency in CRM systems and Microsoft Office Suite is desirable.A valid UK driving licence with a clean driving record is essential.
Van Business Development Executive (BDE) • Hatfield, Hertfordshire, UK
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